Are there any case studies or any other availeble information
regarding the impact of "non-stands" retailing on the retailers and
suppliers.
By "non stands" i mean to cases when a retailer sales its goods only
on the existing shelfs of the store and there are no additional stands
or point of purchase besides the basic store shelf.

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Clarification of Question by omri69-ga on 17 Nov 2005 15:23 PST

There is a situation when a retailer decides not to enable suppliers
sell their products out side of the existing shelves in the retail
floor, and there are no additional stands or any other means of
selling(that are usualy placed by both retailer and supplier) besides
the basic shelves. I am not fermiliar with the exact term.
I would like to know how this situation affects the suppliers and what
are the solutions.
thank you in advance.

Shelf position is important and often negotiated for a price with the retailer.