How do you get your product in a magazine?

We have great products, which sell very well to our consumers. We are
going to be sending a press release on a new item, which has a very
unique spin. The product is actually for an individual who is now
apart of the company and is seriously 1 in a Million.

We are also going to be donating a portion of the proceeds to a charity.

This seems to make a great canidate for a magazine article. I can
easily see something like this in a college type magazine, or other
types of press.

But the question is, how does this process work?