I am running a web-site. The principle of the site is that random
surfers publish their content on our platform (like Wikipedia.org),
all visitors could read the content for free and we gain profit from
PCP advertising (Google Adsense).

What i need to know is, what is the best way that i should measure a User's value?

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Request for Question Clarification by welte-ga on 27 Nov 2005 07:00 PST

Hi go2china-ga, I think we may need more detail on what you mean by
"user's value." Are you referring to the average value of content
posted by random users vis a vie revenue generated from subsequent
Google Adsense clicks or the value that users gain by visiting your
site?

    -welte-ga

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Clarification of Question by go2china-ga on 28 Nov 2005 02:05 PST

I need to prepare some income predictions and in order to do so i need
to have some formula in place that assist me to do so, based on my
current performances. Let's assume that i have 100000 visitors at my
website per day AND my daily income (by Google adsense) is $1000.

How coudl i take this information and make that prediction to the
future, taking into consideration return users, organic traffic
growth, etc...

Basically, i need to know the value that I gain from users visiting my
site (due to adsense clicks) in order to build my predictions.

HI,

it is not so easy. It depends on:

Your target audience, content (different pay per click rate in google
depends on theme). If you use just adsense - returning user should buy
your service/affiliate products etc. not jus click on google adds.
Take money from leads.