I'm looking to sell a product marketed toward kids between 6-16.  I
just need a list of retail chains (mortar and brick, no internet only)
where this age group and their parents might shop. Some examples might
be Electronic and Video game retailers,  clothing stores,  Toy stores,
 or Book stores.  I just need a list of names - I could do research
myself once I have a starting place.

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Request for Question Clarification by czh-ga on 26 Nov 2005 11:58 PST

Hello marathoncab-ga,

What is the product (or product category) that you're planning to
sell? It seems to me that how to market to "kids between 6-16" will
depend greatly on the product. Just looking at the stores in the mall,
it seems to me that toys, clothes, games, electronics, books are
frequently aimed at a particular sex or limited age grop. The needs of
6 year old boys are very different from 16 year old girls and they're
likely to shop in different stores. The age segmentation seems to be
young children (6 - 8), tweens/pre-teens (9-12) and teens (13 - 19).

Please tell us more about the information you need. Thanks.

~ czh ~

marathoncab-ga,

I'm sure the kids have places to hang out that they keep secret from
me, but based on my experience with my own kids, assorted friends,
nieces and nephews, and some good old fashioned internet searching of
[children's stores ], here's a list to get you started:


Abercrombie & Fitch 

Aéropostale

Babies "R" Us 

Baby Gap

BabyUniverse

Best Buy 

Blockbuster

Books-A-Million Inc.

Borders 

Build-A-Bear Workshop, Inc. 

Children's Place Retail Stores 

Circuit City 

CompUSA

Costco Wholesale 

Dave & Buster's 

Dick's Sporting Goods Inc. 

Discovery Toys, Inc. 

Eddie Bauer, Inc. 

Electronics Boutique

Foot Locker, Inc.

GameStop 

Gap Kids

Gymboree

H&M

Hollywood Video

JC Penney Co. Inc. 

Jean Machine

KB Toys, Inc. 

Kmart Corporation

Kohl's Corporation 

Learning Express, Inc.

Macy's 

Old Navy, Inc. 

OshKosh B'Gosh, Inc. 

Pacific Sunwear 

Payless ShoeSource

RadioShack 

Sensational Beginnings, Inc.

Six Flags Theme Parks

Sports Authority

Swatch

Talbots

Target Corp

The Limited

TJ Maxx 

Toys ''R'' Us

Up Against The Wall

Urban Outfitters, Inc.

Wal-Mart 


and of course, there's always the food court!


I trust this will get you going.

But please don't rate this answer if you feel you don't yet have
everything you need.  Just post a Request for Clarification, and let
me know how I can assist you further, and I'm at your service.

All the best,

pafalafa-ga

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Request for Answer Clarification by marathoncab-ga on 27 Nov 2005 06:16 PST

A great (and fast) response so far.

I'm hoping to publish a magazine but I wanted to try a different
distribution scheme.  I'm interested in the chain stores with a large
footprint but I was only familiar with the local NYC ones.  Could you
add some more chains that may not be familiar to the Tri-state area
(NY/NJ/CT) or even the East Coast? Can you add some of the smaller
fast food chains?  The age group should be the tweens/pre-teen
bracket.

---

Clarification of Answer by pafalafa-ga on 27 Nov 2005 14:13 PST

marathoncab-ga,


That sounds like an interesting plan -- looking for novel channels to
distribute a magazine.


Here are some food-related places with plenty of pre-teen clientele. 
Like my original list, these are pretty much nationally-distributed
chains, with a presence not only in the East, but around the country:


A&W

Arby's

Back Yard Burgers

Ben and Jerry's

Blimpie

Burger King

Carl's Jr.

Checkers

Chick-fil-A

Chuck E. Cheese's

Cold Stone Creamery

Culver's

Dairy Queen

Del Taco

Domino's

Donatos

Haagen-Dazs

Hardee's

In-N-Out Burger

Jamba Juice

KFC

Krispy Kreme

Krystal

Long John Silver's

McDonald's

Papa John's

Papa Murphy's

Pizza Hut

Popeye's

Rubio's

Sbarro

Seven-Eleven

Starbucks

Subway

Taco Bell

TCBY

Teriyaki Stix

TGI Fridays

Wendy's

White Castle

Wienerschnitzel


===============


You may also want to consider approaching movie houses (independents,
as well as chains), particularly since individual movies are so
precisely targeted to particular age groups.

Good luck with your ventures.  Let me know if there's anything else I
can do for you.


paf

Incredibly fast response.  I had tried to research the answer myself
but kept locking myself into deadends by choosing the wrong key words.