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Q: Scrapbooking Market Growth ( Answered 5 out of 5 stars,   0 Comments )
Question  
Subject: Scrapbooking Market Growth
Category: Business and Money
Asked by: lavagirl22-ga
List Price: $10.00
Posted: 28 Nov 2005 07:38 PST
Expires: 28 Dec 2005 07:38 PST
Question ID: 598509
The scrapbooking market has been estimated at $2.5 billion.  Is it
still growing?  At what rate of growth compared to prior years (the
last 3-5 years).  Please state your sources.
Answer  
Subject: Re: Scrapbooking Market Growth
Answered By: bobbie7-ga on 28 Nov 2005 08:31 PST
Rated:5 out of 5 stars
 
Hello Lavagirl22,


According to the 2004 Scrapbooking in America (SIA) survey: 


$2.551 billion ? 2004 scrapbooking market 

$1.99   billion ? 2002 scrapbooking market 

-  27.8 percent increase from 2001

-  4.4 million new scrapbooking households since 2001


?Spending on scrapbooking supplies by households that scrapbook has
increased 6.3 percent to $96.76 annually since 2001.?

?24.5 percent of U.S. households, participate in the hobby of scrapbooking.?

A Scrapbooker Profile and other data is available at the link below:

Scrapbook Industry Trends 
http://www.simplescrapbooksmag.com/press/details.ihtml?content_id=454676471


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Scrapbook Market Growth 

?Professionals are predicting scrapbooking retail sales could reach $4
billion in 2005. Even non-craft related supply retailers are taking
advantage of the scrapbook trend like discount stores, office supply,
drug and department stores.?

National Craft Association
http://www.craftassoc.com/scrapbooktrend.html


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?The percentage of US households scrapbooking has increased from 21%
to 24.5%, and nearly one in every four households, from 2001 to 2004.?

Future Network USA: February 23, 2005
http://www.futurenetworkusa.com/news/2005/pr-2005-02-23.html


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Growth

According to Sue DiFranco, founder of Fun Facts Publishing,
scrapbooking is estimated to grow between 40 and 80 percent annually
over the next five years.

"I've been helping scrapbook enthusiasts start businesses in all
aspects of the industry since 1998," says Sue DiFranco, founder of Fun
Facts Publishing. "It's been amazing watching its growth. When I
started this company, the industry was estimated at $350 million. Now,
it's well over $3 billion, and that number is estimated to grow
between 40 and 80 percent annually over the next five years."

Fun Facts Publishing: March 2005
http://www.funfactspublishing.com/Scrapbook_Day/official_press_release.htm


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Search terms used: 
Scrapbooking market billion growth trends


I hope the information provided is helpful!

Best regards,
Bobbie7
lavagirl22-ga rated this answer:5 out of 5 stars
very thorough, stated sources - right on target!

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