I am interested in obtaining formal research on how to ensure that
real estate signage (ideally for residential rental properties, but
I'll take anything) is maximally effective at driving target customers
to contact owner/manager of real estate by phone or via Internet
(i.e., we are NOT interested in driving open-house or walk-in
traffic).

Specifically, we are interested in things like:

  * Ideal color schemes
  * Relative placement, size and font of company name, phone number, website
  * Key facts to display to maximize qualified traffic
  * Ideal shape and size of sign itself (including medium)
  * Ideal location (relative to property being sold/rented)

Please contact me with any questions or clarifications!

Thanks!