Here are four very good Analytic solutions with links to 6 others
reviewed by Network Computing.
" One of the key product differentiators for HBX is that it can import
data from the data warehouse to a customized Excel template using the
"Report Builder," which is a Visual Basic Excel plug-in. I'm not
partial to VB plug-ins, but it works well, though some actions caused
odd results. This feature, though somewhat difficult to master, makes
it possible for an organization to customize how it sees the traffic
data and can automate the creation of otherwise labor-intensive custom
views for business managers. The regular browser interface is
well-designed and offers something for everyone. HBX conducts
Web-based training classes every Friday that any client can join. The
class is an excellent introduction, and I love that it happens
regularly. It's great to see what kinds of questions users from other
companies are asking."
Review for WebsideStory's HBX Analytic solution
" Omniture's SiteCatalyst system offers something for all analysts,
from the stats guru to the novice. The interface is easy to navigate
and lets you quickly cross-reference different data points. For
instance, in a report of the most popular URLs, you can right-click on
any one listed to identify the top referrers to that URL. The
dashboards are convenient and can be converted to any imaginable
format. The admin interface is much better than any of the other
products'. It lets you see who's using the system and what they are
doing. One drawback is that reports load slowly on dial-up. The speed
is acceptable on a cable modem or DSL.
All-around good analytics, outstanding ease of use and strong support
helped SiteCatalyst just nudge out WebSideStory's HBX. Part of
Omniture's marketing pitch is that it hasn't lost a customer in eight
years of business, which is impressive. But Web analytics is evolving
quickly and far from mature, so the company should avoid resting on
Review for Omniture's SiteCatalyst System
" The SurfAid interface includes a query tool that enables creation of
custom reports on the fly for stats fiends and several point-and-click
reports for novice users. The interface is fast, simply designed and
well-organized, but it doesn't cater to users who need guidance for
more in-depth analysis. This tool would be great for companies that
centralize Web site analytics.
Because it comes from Big Blue, we thought SurfAid might be somewhat
unwieldy, but we needn't have worried. The service responded nimbly,
and we found features and functions without having to plow through Red
Books or those eye-drooping architecture documents.
LinkTracker, IBM's browser-overlay view, is new. Like its rivals,
LinkTracker showed us a number of clicks, ranked with percentages of
total clicks and views. Typical of SurfAid, the defaults for the
LinkTracker application are exposed and can be changed easily. For
example, we set the ranking based on activity since the previous day,
from the start of that day to the most recent five minutes. HBX and
SiteCatalyst present real-time data, but not with this granularity. As
with the other products, the translucent browser view is accompanied
by configurable graphs and tables that show overall site traffic."
Review on IBM's SurfAid Analytics
" This product is one of the best. The support engineers understand
analytics and give wonderful advice. Drawbacks include difficulty
navigating between data among Web sites and combining data across
multiple Web sites. I attended a regional user group session where
users get together and talk about their experiences. These sessions
are fun and useful, and not opportunities for the consultants who host
these sessions to do sales pitches. Service throughout the trial was
excellent. This product can be run in-house, which is a great benefit
for companies like financial institutions, for whom data security is a
NetIQ's venerable WebTrends is offered as a service, which may
surprise some. NetIQ's history of log analysis has pigeonholed the
company and is aggressively used by competitors to brand it as "old"
and for "small and simple" installations only. That's just plain
inaccurate. NetIQ has branched out to offer small business-centric log
WebTrends On Demand. WTOD's maturity shows in its documentation, help
and support. The company has a large installed base, active user
groups in most cities and well-written documentation that has been
polished over the years. "
Review on NetIQ WebTrends
The article that each of these are reviewed from also lists six others
which did not measure up as well as these four.
I will let you know that it might be wise to look into Goolge's
Analytics System when it becomes available. I don't see much that you
can't do with the system that these four offer. You are able to
download all of your data, so that you can easily create custom
reports in Excel or something like Crystal Reports.
I don't know when Google Analytics will be open for new accounts, of
even if they will, but keeping an eye on them might be a wise
thanks, and Happy Holidays