I'm looking for a comprehensive analysis on Smoothie restaurants in the
US. The answer should be my starting point for research before
writing a business plan to either become a franchisee or start one on
my own.
--> Total market value, growth trends, etc.
--> What are the trends in the market, trends in the product (i.e.,
more fruit, faster blenders, etc.)?
--> Who are the major players (company URLs), how many stores, when
opened, franchise vs. company owned, what revenues are generated,
general company comments. (top 10-15 stores)
--> How does the menu differ for each restaurant/concept? (key
features/differentiation, average unit sale, margin, cost information)
--> What is the consumer demographic (age, sex, ethnicity, income
levels, etc., visit frequency)?
--> Who are the key analysts / opinion leaders (up to 5)?
--> Any analyst commentary / added value that would add substance to
my business plan
--> Please reference industry trade publications, analyst reports, etc. |
Request for Question Clarification by
umiat-ga
on
08 Dec 2005 09:50 PST
Here is an example of what you might glean outside of expensive market reports:
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*Total revenues for three industry segments - juice smoothies, dessert
smoothies and smoothie mixes - climbed to $866 million last year, two
thirds of that in juice smoothie markets. Smart eateries everywhere
are capitalizing on that. through variety - coffee, ice cream, fruit
and health blends."
Priced between $2 and $5, fruit smoothies can yield profits as high as
90 percent, depending on the ingredients. Mark-up on soft serve sales
alone can be as high as 60 percent. Jamba Juice kiosks average about
600 transactions per day, for about $2,000 in sales per day."
http://www.vitamix.com/foodservice/pdfs/news/ad_tb_smooth_operS.pdf
==
"Smoothie shop's strategy: Stay close to competition," by Nina Wu.
Pacific Business News. 2005
http://www.bizjournals.com/pacific/stories/2005/05/09/focus3.html
"To remain competitive, Gonzalez came up with different blends of
smoothies, with localized names such as Kailua Monkey, Pele's Papaya
Cream and Waimanalo Blue....Lanikai Juice uses 100 percent fresh
juices, he says, while the competition uses juice concentrates.
Lanikai Juice uses fresh, nonfat yogurt -- the competition, frozen
yogurt.
"Everyone can make smoothies," he said, "but not like us. We raised
the bar on quality." Using organic produce costs Gonzalez more,
forcing him to increase prices by about 8 percent last month. The
prices now range from $3.35 for a 16-ounce berry smoothie to $5.25 for
a 32-ounce power smoothie -- still competitive with Jamba Juice."
=
"Emerald City Smoothie Rebrands Image, Maintains Healthy Recipes To
Satisfy Niche. Dynamic Smoothie Franchise Announces U.S. Expansion
Plans, Helps Consumers Fit Nourishment Into Everyday Life."
http://www.bison.com/press/pr11-11-05_emerald_city_smoothie_franchise.html
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