Thank you for your question.
Yes, Donna Maas is the inventor.
Finally a shine that lasts: miracle polish ends struggle with tarnishing metals
"The articles report that Donna Maas grew frustrated with rubbing and
scrubbing her silver, brass and other metals only to see them quickly
become dull and tarnished again. Determined to put an end to her
constant battle with tarnish, Donna formulated a metal cleaner and
it's transforming the industry.
Anita Gold, nationally syndicated columnist and expert on the
restoration of antiques calls MAAS (named after its inventor) "The
best and most amazing polish in the world."
"Her formula developed with a chemist friend, has a mild scent and
feels like a hand cream. It's non-flamable, highly concentrated and
leaves a deep, rich one-of-a-kind luster beyond anything I've ever
"To my surprise," Donna reveals, "the formula far exceeded my original goal."
"Donna sent samples of her polish to televised shopping channels and
both QVC and Home Shopping Network asked Donna to personally appear on
TV to demonstrate her product. Within minutes of Donna's first
appearance the phones lit up with hundreds waiting on line to place
their orders. As soon as viewers saw how effortlessly MAAS removed
tarnish, stubborn spots, and stains from the piles of badly oxidized
metals on stage MAAS hit big time. 17,000 viewers called during MAAS'
debut and encore performances quickly brought a million dollars in
"Boeing and McDonnell Douglas tested and approved the polish for use
on jet aircraft. The U.S. Air Force, Army, Navy, Coast Guard and
Department of Defense worldwide order MAAS. If every branch of our
military is using this polish to pass inspection, imagine what it will
do for your home."
Homemaker Invents Lasting Shine
See photo of Donna Maas and read about the history of her invention.
Donna Maas inventor Mass miracle metal polish
MAAS Fine Polishing Creme For All Metals
Request for Answer Clarification by
14 Dec 2005 21:42 PST
Thank you for your answer to my question. However, I believe you too
have unwittingly been trapped by a very very clever advertising
campaign for MAAS polish. The article that Looksmart found for you is
not an article at all--it is a full page "editorial" advertisement for
MAAS in the April 2005 BHG, see page 299. This particular ad was
actually what prompted me to post the question in the first place. The
polish is actually an excellent product--I use it myself. And I both
respect and admire brilliant inventors that come up with new and
better products. It's just that I've never anywhere except in ads and
their web site, seen any mention of a Donna Maas. Have you? Does she
exist? Do we just accept what they wrote in the ad? The ad did get me
to buy and test their product...so their marketing is brilliant, their
product is excellent, but is Donna Maas an inventor or is she a
Clarification of Answer by
15 Dec 2005 09:37 PST
Yes, Donna Maas does exist, she is a "real person" and she did invent
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"When Donna Maas, owner of Maas Polishing Systems in Willowbrook, IL,
presented her metal polishes on a cable TV home-shopping program, her
sales soared to $50,000 in 11 minutes.
From there, she went on to sell $500,000 over the next two years on
television alone. Meanwhile, her products caught press attention: one
syndicated newspaper article generated about $150,000 in sales through
mail orders. Endorsements followed, with accolades from a catalog for
Corvette owners and Motorcycle News magazine, to name a few.
But while Maas watched her dream unfold, she watched her markets
spiral out of control. Maas? marketing efforts became a victim of her
own success. As sales grew, she tried more and more marketing avenues
and soon found herself spread too thin over too many areas.
?As a typical entrepreneur, I attempted to handle all aspects of my
business. It became overwhelming. I decided not to let myself be so
scattered and instead focus on just a few industries a year,? says
Maas, who founded her 10-employee company about nine years ago.
When the time came for the business to expand into retail
distribution, Maas decided not to try and do it herself. She hired an
experienced marketing pro and now says her decision to tap into that
person?s talent to build retail markets freed her to concentrate on
niche markets and consumer awareness, her own areas of expertise."