I need these questions answered.  Please include references (links,
etc) that I can get to myself.  Thanks.

Here are the things I need answered:
1.	Who uses computer repair services (ie. their income levels,
locations, age, basic demographics)?
2.	What are the major complaints about computer repair services?
3.	What do people want more: onsite service or repair @ a computer
service location?
4.	What do they want from computer repair services that they aren't getting?
5.      Where do they find the repair services they use (.i.e radio, tv,
phone book, word of mouth, newpaper ads, online research - what are
the percentages of such)?
6.      What are the top 5 problems consumers use repair services to fix?
7.      What motivates these persons to choose the service they do (is
it trust, brandname, etc)?

1.	Customers
     a.	Income level: middle class and above, also small to medium
size businesses provide a lot of business and stability.
     b.	Locations:  Pretty much anywhere, but mostly a 10 mile radius
from the center of the town.
     c.	Age:  Majority 30-40
     d.	Demographics: Gender is basically split.  

2.	Most of the customers I have dealt with complain about bigger tech
repair firms.  Customers would rather support a small business. 
Customers also appreciate patience and the chance to learn and know
what you are doing.  Customers like a nice itemized bill if possible
and ideas of how to prevent the problem in the future.

3.	People definitely want you to come to them.  Most people have
little time or motivation to want to come to you.  Or people don?t
want to disconnect the computer because they may not want the mess of
putting it back together again.

4.	Customers want you to leave them with more knowledge than they had
when you came.  I find it best to right down what you did for them,
don?t try to explain every nuance unless they ask, they don?t want to
know in that much detail.  They also want the tech to treat them like
they are the boss and aren?t dumb for needing help.  I tell them they
know what they need to know to get the job done, it?s my job to fix
the computer.  The world is lacking in good customer service, as Twain
said, ?Always do the right thing, you will gratify some and astonish
the rest.?

5.	From best to worst.  We have noticed the biggest marketing tool is
word of mouth.  Good ideas we have used.  Talk or join the city
commerce department. Talk to small business accountants in town, they
are more than willing to pass your name around.  It?s also a good idea
to have a work vehicle with your logo and contact info, it shows the
customers that you are not just a flyby night operation and grabs
attention as you are pursuing jobs. The next would be phonebook get
yourself into the yellow pages as quickly as possible.

6.	Top 5 tech calls:
     a.	Computer slowness/locking up (usually spyware/adware issues)
     b.	Internet connectivity problems
     c.	Software Installations (Antivirus, etc?)
     d.	Network installations
     e.	Hardware installations

7.	Word of mouth is the biggest factor in people choosing what
companies they choose to help them.  Trust is huge.  If you are
dealing with individuals and small companies they appreciate the fact
that they are helping someone local (have a local number in the city
you plan to work in) and they like the idea of helping a small
business.  Be a peer to them; focus on how small business can benefit
from your service by not having to fund a full IT dept.