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Q: "whatever happens in vegas stays in vegas? ( Answered 5 out of 5 stars,   1 Comment )
Subject: "whatever happens in vegas stays in vegas?
Category: Miscellaneous
Asked by: jack99-ga
List Price: $50.00
Posted: 18 Dec 2005 23:36 PST
Expires: 17 Jan 2006 23:36 PST
Question ID: 607344
I would like to know who really owns the  "whatever happens in vegas
stays in vegas"is it the las vegas convention &tourism or is there a
legal battle with the ad on this topic.
Subject: Re: "whatever happens in vegas stays in vegas?
Answered By: juggler-ga on 19 Dec 2005 00:49 PST
Rated:5 out of 5 stars

In a nutshell, this is the tale of two slogans:

"What Happens Here, Stays Here."
"What Happens in Vegas, Stays in Vegas."

The advertising agency of R&R Partners, Inc, created the slogan, "What
Happens Here, Stays Here" for the Las Vegas Convention and Visitors
Authority (LVCVA).  In 2004, the LVCVA sold its interests in the
slogan to R&R Partners for $1. R&R  has applied to register its
trademark of the slogan.

However, Dorothy Tovar of Placerville, California, registered a
trademark of a similar slogan, "What Happens in Vegas Stays in Vegas,"
and is reportedly using it on T-shirts and underwear sold at Las Vegas
souvenir shops and elsewhere.

R&R Partners and the LVCVA have sued Ms Tovar and her company "Pure
Pleasure" for trademark infringement because of the "What Happens in
Vegas Stays in Vegas" products.

From the Las Vegas Sun:

"The Las Vegas Convention and Visitors Authority board may go to court
to make sure that its popular tourism slogan, "What happens here,
stays here," also applies to the slogan itself... litigation against Dorothy Tovar of Placerville, Calif., who
used the trademark slogan "What happens in Vegas stays in Vegas" on a
line of clothing sold at Strip resorts and elsewhere.
..."All I can tell you is that if we consider a potential trademark to
be in conflict with 'What happens here, stays here,' we will prosecute
those trademarks in filings with the trademark office," Puschnig said.
"Some of our oppositions will be filed against Dorothy Tovar."
 Daniel Ballard, Tovar's attorney, does not dispute that the LVCVA has
the right to trademark the "What happens here" slogan. But said he did
not believe the authority could successfully oppose his client's
trademarks because the trademark office generally does not get
involved in such disputes when there is litigation on the same matter
in federal court.
R&R Partners Inc., the Las Vegas advertising firm that devised the
"What happens here" slogan for the LVCVA, has applied for two federal
"marks" to use the phrase on goods and services and in promotional
campaigns. The company currently owns the Nevada marks for that
 The LVCVA transferred its trademark rights to the slogan to R&R in a
secret deal in November intended to give R&R a better chance of
fighting Tovar in federal court. The LVCVA has since joined R&R as a
plaintiff in the trademark infringement case."

Here are links to the U.S. Patent & Trademark Office records of
Dorothy Tovar's registered trademark of the use of the slogan, "What
Happens in Vegas, Stays in Vegas" on T-shirts and underwear:

Here are links to the U.S. Patent & Trademark Office records of the
trademark applications of the advertising agency, R&R Partners Inc,
for the slogan "What Happens Here, Stays Here."

Further reading:

"Law firm critical of LVCVA's slogan deal"

"LVCVA Hires Law Firm for 'What Happens' Lawsuit"

Also see:
"Las Vegas slogan sparks lawsuit"

search strategy: search: happens AND vegas
google: tovar "happens in vegas", etc

I hope this helps.
jack99-ga rated this answer:5 out of 5 stars and gave an additional tip of: $10.00

Subject: Re: "whatever happens in vegas stays in vegas?
From: juggler-ga on 20 Dec 2005 09:57 PST
Thank you for the tip.

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