truthteller-ga,
Thanks for getting back to me.
As I mentioned, I came across brief references to Tucows' interaction with Google.
In one of their corporate filings with the SEC:
http://www.sec.gov/Archives/edgar/data/909494/000104746905017370/a2159670zs-1.htm
TUCOWS INC.
FORM S-1
June 15, 2005
They report on their partnership with Google:
-----
Advertising and other services includes revenues attributable to our
content business...We generate revenue directly from users of our
website through selling advertising through the following channels:
--Direct advertising on our website...
--Pay-per-click for content and search. We offer pay-per-click
advertising on both the pages of our website and included in our
search results. When a user performs a search of our site, the user is
presented with paid search results along with results directly from
our website. Every time a user selects one of the paid-search results,
we are paid a portion of the revenue collected by the search result
provider. The search result provider is paid on a per-click basis by
the advertiser. We currently partner with Google for syndicated
advertising in offering this service.
-----
==========
And this article has a nice overview description of Tucow's business,
as well as some specific mention of Google:
http://resellers.tucows.com/about/press/coverage/Tucowseprint.pdf
ESTHER DYSON?S MONTHLY REPORT
Tucows: Horizontal domain expertise
...as a small business, Tucows also benefits from Google?s
AdSense. ?We generate incremental revenue from the most remote
nooks and crannies on our website. Google has increased the yield
of our most difficult-to-sell Web pages by five to eight times; it?s
incredibly well targeted. Each time we do something like this, it
exceeds our expectations. It?s like magic, something from nothing.?
==========
As I mentioned earlier, the only mention of Yahoo was as a competitor
with Tucows, rather than as a direct partner.
I trust this information fully answers your question, but if there's
anything else you need, just post a Request for Clarification to let
me know, and I'm at your service.
Cheers, and happy holidays.
pafalafa-ga
search strategy -- Searched Tucow's SEC filings for [ yahoo OR google
] and searched Google for [ tucows google ] |