IN WHAT 1957 magazine did Ford Motor Company advertise the safety
benefits of laminated glass in side windows compared to tempered glass
being offered by US competitors?

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Request for Question Clarification by webadept-ga on 26 Dec 2005 12:41 PST

Hi, 

Do you mean 1927 or 57? Because it was in 1927 that Ford started to
use Laminated glass windshields

webadept-ga

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Clarification of Question by glaze-ga on 26 Dec 2005 18:36 PST

Ford started using laminated glass in windshields in 1927. Later it
started to use in it side windows and by the 1950 ALL WINDOWS in ALL
FORD products used laminated glass in all windows. In a cost cutting
move other manufacturers switched to laminated glass in the late
1950's - Chrysler led the way. Ford realizing the safety shortcomings
of tempered glass - no ability to mitigate ejection - advertised that
it used safety glass - laminated glass in all its windows - these
advertisements were published in 1957 and 1958. I am looking for them.
Thanks

Greetings, Glazed-ga,

This is a free comment, not an "answer" to your question, and
certainly not the answer you are seeking, since it questions the
premises.

From these two sites, it seems unlikely that Ford advertised the
saftey benefits of laminated glass side windows in 1957:
http://corporateportal.ppg.com/NA/OEMGlass/Information/News/02_05_02.htm
http://www.cbc.ca/consumers/market/files/cars/windshields/

However, the following site states that generally US models already
had laminated glass side windows in the period 1949-1952.  Scroll down
to the text above the last row of photos:
http://www.oldplymouths.bigstep.com/generic66.html

The final footnote at the very end of this site, however, makes clear
that laminated glass side windows were/are a feature of up-market
European models:
http://www.auto-law.com/CM/Publications/Publications49.asp

This site also suggests that laminated glass side windows are still a
new innovation:
http://www.pilkington.com/resources/revsfs00.pdf

This site indicates that it was tempered glass that was introduced for
side windows in the 1950s:
http://www.pbs.org/wgbh/nova/escape/timecar.html

This site agrees, but suggests indirectly that maybe laminated glass
had been previously used, since tempered glass allowed easier rescue
of persons in accidents:
http://www.auto-glass.com/temperedglass.htm

But then it would seem that Ford would not have first advertised use
of laminated glass in 1957.

Could it be, that the expression "safety glass" has been
misinterpreted to mean laminated glass?
Thinking back to my childhood, I now remember laminated glass side
windows prior to 1957.  The first couple of links are about the
"return to laminated glass.  Obviously the orientation towards safety
has changed, now less interested in how to rescue people and more in
how to keep them from flying through side windows or prevent attacks.

My apologies for a rather round-about approach to suggest that the
type of "safety glass" advertised in 1957 was tempered glass.

Myoarin

Okay, perhaps there is a connection to the discussion at that time
about the introduction of seat belts.  On one site that I saw, it said
that Ford in 1957 testified (? Congress?) against their introduction,
a logical time for it to have advertised the virtues of its still
using laminated side windows.
Perhaps Dan Jarvis at this site can help you:
http://www.drivingskillsforlife.com/downloads/presslease_DSFL_FordSafetyFacts.pdf

Actually, Ford did advertise laminated "safety" glass, through it's
LOF division as late as April 17, 1958 in "Science World" magazine.
The ad indicated, and investigation shows, that Ford used laminated
glass in ALL car windows through at least 1958, and in Econoline
windows into the early 1960's.