Hi,
Cloaking is a method of having one page for the public and another
page for the robots. PHP ( a language used to create websites
dynamically)for instance, can be setup to tell whether it is a browser
or a robot that is currently accessing the site. Using logic, one page
could be shown to the robot and another page to real browsers. A
legitimate reason for doing such a thing would be :
You have a website that is basically Flash in design. Having
this site, you know that none of your hyper links to other
sites, or your text can be indexed by the robots, hence you
make another page in code, that is all text and basic HTML,
which doesn't look as good, but gets indexed very well.
Google says flat out, don't cloak. They want to have a real version of
your website available if someone searches for it, and many companies
in the past have used this method to "plush" up a site with keywords,
in an effort to get a higher listing. If you do use this method, you
risk a lower page rank or being removed from the index completely.
There are several other methods of cloaking, including IP forwarding,
but they all boil down to the same thing, hiding true content from
robots and showing robots other content.
As for your website, I would find out from the ISP what the default
page really is, index.htm or index.html and only use that page,
getting rid of the other. Or, you can make a robots.txt file (should
have one of these anyway) that tells the robot to ignore the
index.html file, and not to index it at all. This will keep you from
being looked at as a "cloaker".
Comments on Cloaking from Google Under the Scope
http://www.searchengineworld.com/spiders/google_faq.htm#item134
PHP
http://www.php.net
Google Do's and Don'ts page
://www.google.com/webmasters/dos.html
Thanks,
webadept-ga |