Hi there,
Several websites cite a figure of $600 million which comes from NPD in
1998:
According to NPD data, $600 million was spent in 1998 on maternity
clothing, an increase of 7.8% or $40 million over 1997, when NPD began
tracking this segment. Yet births have remained stable for the last
decade at about 4.3 million babies born a year.
http://www.cottoninc.com/wwd/homepage.cfm?PAGE=2031
Is there room in the $600 million maternity-apparel market for this
new arrival?
http://www.business2.com/articles/mag/0,1640,5744,FF.html
The biggest player is Mothers Work with net sales of 388,306 in 2001,
up from $298,991 in 1998.
http://www.freeedgar.com/EdgarConstruct/Data/912057/01-544622/a2066386z10-ka.htm
If Mothers Work are representative of the market in general, then the
overall market has continued increasing at 5-7% since 1998, which
would make it worth between $786-$878 (approximately) today.
I trust this answers your question. If any portion of my answer is
unclear, please ask for clarification.
Best wishes,
robertskelton-ga |