This is an interesting question to put to the Google search engine. A
quick check of essay resources on-line didn't turn up anything
regarding Gallo, but when a simple like the following is done, there
are hundreds of documents:
case study + Gallo Winery
Gallo is the wine industry's leading company with analyses of its
advertising, production and even wastewater programs available on the
Internet. By adding Michael Porter's name to the search we almost
immediately can find a case that discusses "The International
Competitiveness of the California Wine Industry" and includes
application of the Porter five forces model (with the comment
"Porter’s five forces are easily applied to this industry."):
http://libweb.sonoma.edu/regional/faculty/eyler/eyler.html
Using the following for a Google search produces about 50 documents:
case study + Gallo Winery + Porter
It also turns up some interesting articles that may contribute to your
analysis of corporate strategies, including this one on ad spending
from Wine Business Monthly:
http://www.argentinewines.com/noticias/9804int.htm
Gallo also gets a mention in this chapter of an on-line management
book with respect to a SWOT analysis (see page 272):
http://highered.mcgraw-hill.com/olc/dl/36075/jon69447_sampch08.pdf
Expanding the search using the following, produces 200 results:
case study + Gallo Winery + business strategy
After about 50 results, many of the Google links start showing more
distant issues -- such as copyright and cyber-squatting court cases
that have involved the company. However, there are a number of
interesting articles and case studies that will give you different
ways to look at corporate strategies:
1. This article on the competitive marketing dynamics for U.S. wine
companies in overseas markets:
http://economics.ag.utk.edu/pubs/business/sp9901.pdf
2. This article is more technical but contains a large amount of
information on the international wine business. It also has a
technical analysis with suggestions for improving U.S. wineries market
share:
http://online.sfsu.edu/~castaldi/bie/imprperf.htm
3. E-commerce issues facing the wine industry, highlighting some
current issues for Gallo and the industry:
http://uaeller.eller.arizona.edu/~mark/pubs/wp-1037.pdf
4. an outline of a case on another vintner's strategy options in
supplying -- or competing against Gallo, with references to standard
business analytic models:
http://libweb.sonoma.edu/regional/agriculture/rjm.htm
5. An article on the vintage wine segment of Gallo's business from The
Wine News:
http://www.thewinenews.com/augsep97/boutiques.html
6. An analysis of the Argentinean wine industry's exports:
http://www.sonoma.edu/busadmin/mba/Projects/Oyuela/oyuela_mba_project.htm
Some tips to aid your searching:
· consider Google's cached pages when running your search terms, as
the search terms will be highlighted in color and allow you to scan
documents quickly for relevance.
· when searching for relevant portions of a Acrobat (*.pdf) document,
use the binoculars to search for the text that you want.
· many of the academic analyses of the wine industry are in California
colleges, particularly Sonoma State, Berkeley and Fresno State. A
search strategy with terms like these could produce more specific
papers:
case study + Gallo + Sonoma State
This last search, for example, turns up case studies written about
Robert Mondavi Corp. -- a competitor with many of the same economic
forces working on it:
http://online.sfsu.edu/~castaldi/bie/mondavi.htm
Good luck with the analys -- it's a complex one that will introduce
you to portions of the wine industry that you've probably not been
aware of before now!
Best regards,
Omnivorous |
