My site: http://www.discountairportparking.net  - I have read all the
articles on search engine optimization, used meta tags, placed keyword
rich "relevant" content on my pages. I even put my site through the
XHTML validator, I passed...I'm still working on incoming links...My
question: Is my sight optimized for Google as far you can see? Do you
think I will get a  good pagerank? Any advice or critisim for this
novice webmaster.

Excellent work!  Your site is much improved from the last time I saw
it.  I did, however, run your website though the WebPositionGold site
critic ( http://www.webpositiongold.com ) and it returned the
following suggestions:

1.)  Decrease the number of words in your title.  A word count from 5
to 7 is suggested for the Google engine.  Great job on starting the
title with your key phrase!

2.)  You're overlinking your keyword in your "link text" (the area
between <a>link text goes here</a> the link tags) just a tad.  I'd
recommend removing "airport parking" from that link in the airport
list box.  Just have it say "Click here for a complete list...". 
That's all you need to do.

3.)  Your file names have just a tad too many keywords phrases.  I
recommend renaming your Airport Codes page from
"airport_parking_codes.html" to just "codes.html".

4.)  In the ALT area of your images your are using too many keywords
as well.  Take it down the total usage of your phrase to only 1 or 2
times in the ALT area.  Just use the ALT area in your logo and nav bar
image.  Take off all the ALT areas off the rest of the images.
 
5.)  You're using the keyword a little too much in your text too.  Cut
down the number of keywords (airport, parking, discount) to about 10
times total.  Also increase the number ofwords in your page to about
350 (it's currently about 268).  So add some extra text, but just
don't let it have any keywords.  Put all the keywords in the very
beginning of the text, try not to have any at the end.


That's about it.  As you can see, you're actually using too many
keywords on your page right now (47 total when you should have no more
than 22).  Google doesn't like that.

I got all this information from the WebPositionGold program.  I
HIGHLY, HIGHLY, recommend this program to you.  It's the only program
out there that is of any quality (even bad-quality ones are hard to
find).  Visit their website for more information and download their
trial.  Follow their suggestions and read their articles.  It well
help you a lot.

Good job so far on your website!  I can see you've really learned a
lot.  Keep it up and keep trying to get links (that's really the most
important thing)!

xemion-ga

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Request for Answer Clarification by tman25-ga on 14 Sep 2002 15:24 PDT

Hello again...You mentioned that a robot text will help my page
rank...I went to the link
http://www.lucidmatrix.com/uploads/robots.txt  . I am unclear how to
install it. Please give me step by step instructions (I use
Dreamweaver4)

Thanks in advance for the help....GOOGLE ROCKS!!!

---

Clarification of Answer by xemion-ga on 14 Sep 2002 15:48 PDT

No problem.  The below website will fully explain how to manage search
engine spiders.  It starts off the with spider metatag, but the next
page will explain robots.txt.  I recommend reading both.  Please note,
however, that the robots.txt does not actually "improve" your rankings
in anyway.  The file is just used to "manage" the search engine.  The
website will explain more.

Spider-Food.net
http://spider-food.net/handling-robots.html

I also recommend viewing the rest of the website for additional tips
and tricks on search engine optimization.  Do stay away from any sorta
of "cloaking" or "stealth" techniques.  Search engines will ban you
from their indexes for using those techniques.  Gateway/doorway pages
should be left in the hands of experience professionals so I recommend
leaving those alone as well.

Thanks!

xemion-ga

If you are going to use Web Position Gold, don't use it for the
positioning reports, as it will get you kicked off the Google Index.
Its usage goes against the Google terms of service. The rest of it can
be used as a general guideline.

I agree with your researcher, well done on the changes. You still need
a robots.txt in there. You can find one that will work for you at
http://www.lucidmatrix.com/uploads/robots.txt  feel free to use that.
It will help with the indexing of your site and up your PR a bit.

Adding more content to your site is always a good thing, Xemion is
also right on the "too many" keywords thing. Good insight there.

It will probably be a month or at least a few weeks before Google
checks your site for PR changes. Start adding pages to your site until
then. These pages are not really "key word" pages, they are just
content pages. Try to add a page of "helpful tips" each day, link to
them from the main page and link back to the main page from the tips
page, just like those FAQ and Tickets pages you have there... very
well done. I know its a lot of work, but it will pay off.

Xemion is right about the filenames too... I suggested making the
"directory" name airport_parking, not every file name.. :-) More is
not always better. Good thought, just a little too much.

Might suggest that you look for Parking places outside the US, such as
Germany or India or other countries. Contact them and trade links with
them. The more the better. Now that your page is looking like a
website instead of a billboard, you will get more willing traders.

Great work, and good answer by Xemion, just watch that Web Position
Gold thing. Don't use the position reports. Especially now that you
have done all this work.

webadept-ga

Yes, use WebPositionGold for the "critic", not the position reports. 
That's the important thing.

xemion-ga