We're an offshore resource company which imports items like leather
products, packaging accessories, totes & bags and many other times.
Our main strenth/advantage is to small & mid-size companies which can
not import directly from countries like India, China etc. due to
lengthy procedures, compliances, trading styles & policies etc.

With our over 14 years experience and background of such contries,
we're better placed to import from such countries. Now we're two
different types of customer segments to look at:

1. End-clients : Mainly are those clients who want some unique
products (or routine products at cost-effective rates) for their
promotion/marketing at variuos events such as Golf outing, Company
picnics, Direct mailing, Exhibitions or trade show give aways etc.
Primary focus is towards following industries:
.com, financial, automotive, health, associations, travel &
manufacturing
Geographical area: Mainly USA

2. Wholesalers & Distrbutor or such itmes who can not import directly
from countries like India, China etc.:
We would like to focus to develop long term relationships for such
companies who do not want import directly for various reasons. Also
they can be facilitated by our design experts & manufacturing
facilities.
Geographical segment : UK& Europe

My actual question starts here:

To start our online marketing, we've developed two websites - one to
cater end clients and second to cater wholesales

Now, we need cost-effective but worthy places to advertise our sites

Please suggest us following for both sites and user groups

1. Good newsletters in which we can advertise
2. Good ppc engines to advertise
3. Good sites where we can post our banners
4. Other suitable methods/ways to promote both sites

Please also provide search terms and way to find more of above listed
ad vehicals

Also, all inovative ideas will be compensated seperatly by posting new
question.