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Q: Collegiate Licensing ( Answered 5 out of 5 stars,   0 Comments )
Question  
Subject: Collegiate Licensing
Category: Business and Money > Advertising and Marketing
Asked by: opy7-ga
List Price: $10.00
Posted: 11 Sep 2002 14:32 PDT
Expires: 11 Oct 2002 14:32 PDT
Question ID: 64018
How do I go about becoming a licensee to sell collegiate products?
Answer  
Subject: Re: Collegiate Licensing
Answered By: mwalcoff-ga on 11 Sep 2002 14:50 PDT
Rated:5 out of 5 stars
 
Hello,

Licensing for the NCAA and 180 universities is handled by the
Collegiate Licensing Company (www.clc.com). According to the site:

"Obtaining a license through CLC for one of its Member Institutions is
a process that will require a great deal of thought, research, and
commitment on your behalf. With more than 2,000 companies already
licensed to produce a wide range of products, CLC and each institution
analyze every application with great diligence. Less than 20% of all
applications sent out by CLC are ever accepted to become licensees.
Only those companies that can exhibit a commitment to the collegiate
market, have established production and distribution capabilities,
and/or offer a new or unique product will be granted the opportunity
to obtain a CLC License." (1)

The licensing process takes at least 4-6 weeks and requires hundreds
of dollars in fees, advance royalties and other expenses.

The CLC recommends you start the process by submitting a New Product
Inquiry Form, available at
(http://www.clc.com/iclc/clcinter.nsf/216466ae9a7f962b852568ab004e548d/70ad7a847f25fa3085256be600623657/$FILE/New%20Product%20Inquiry%20Form.pdf).

To submit an application for licensing to the CLC, go to
(http://www.clc.com/iclc/clcinter.nsf/92ba5dd3571a11798525692900541b9b?OpenForm&ParentUNID=A42D7F24F41FF24E85256AF8006BD361).

If you wish to make products with the name or logo of a university
that does not work through CLC, you may have to contact that
university directly.

I hope this answer meets your needs. If not, please request
clarification.

References

(1) "Licensing Applications for Potential Licensees," CLC
http://www.clc.com/iclc/clcinter.nsf/216466ae9a7f962b852568ab004e548d/a42d7f24f41ff24e85256af8006bd361?OpenDocument

Search strategy:

NCAA licensing
://www.google.com/search?sourceid=navclient&q=NCAA+licensing
opy7-ga rated this answer:5 out of 5 stars
Great job!  Very helpful. Detailed.

Thanks.

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