What is the annual Advertisement expenditure in Saudi Arabia? please
provide break down for the different medias (Print, Radio, TV, Outdoor
 etc...)

Hello Redosam,

Thank you for your question.


I located a 27 page publication titled “Development and Condition of
Advertising Expenditures on the Arabian Peninsula” by Prof. Robert G.
Picard. This paper was presented to the Annual AUSACE International
Conference, “The Economy of the Media in the New Middle East,” 31
October – 3 November 2001, in Atlanta, Georgia.

This paper illustrates advertising expenditures for Saudi Arabia and
for other countries of the region as well for 1987-1999. In addition
this report includes graphs and tables.

Turku School of Economics and Business Administration Website
http://www.tukkk.fi/media/Picard/Publication%20and%20Paper%20Files/Arab%20Advertising.pdf

You must have Adobe Acrobat installed on your computer to be able to
print or read the above publication.
Adobe Acrobat can be downloaded for free.   
The Adobe Website   
http://www.adobe.com/products/acrobat/alternate.html#505   

The annual advertising expenditure in Saudi Arabia is 350 million.
Source:
FIGURE 1. ADVERTISING EXPENDITURES BY NATION, $ MILLION, 1999 (Page 5)
Turku School of Economics and Business Administration Website
http://www.tukkk.fi/media/Picard/Publication%20and%20Paper%20Files/Arab%20Advertising.pdf

In Saudi Arabia $19 is spent annually to reach each person.
Source: 
FIGURE 2. Advertising Spending Per Capita, 1999 (Page 6)
Turku School of Economics and Business Administration Website
http://www.tukkk.fi/media/Picard/Publication%20and%20Paper%20Files/Arab%20Advertising.pdf

FIGURE 21. 1999 Advertising Expenditures in Saudi Arabia, 1200 Million
Riyal
Saudi Arabia Advertising expenditures have developed strongly in Saudi
Arabia, with only a slight drop 1995 (Figure 21 on page 21)
Source:
Turku School of Economics and Business Administration Website
http://www.tukkk.fi/media/Picard/Publication%20and%20Paper%20Files/Arab%20Advertising.pdf

“The dominant share of advertising expenditures in Saudi Arabia is
allocated for newspapers (Figure 22), with magazines receiving the
second largest share. Television advertising expenditures are
noticeably low at 6 percent.”

Newspaper  69%
Magazine   17%
Outdoor     8%
TV          6%

Source:
FIGURE 22. Media Shares Of 1999 Saudi Advertising Expenditures (Page
21)
Turku School of Economics and Business Administration Website
http://www.tukkk.fi/media/Picard/Publication%20and%20Paper%20Files/Arab%20Advertising.pdf

Search Criteria:

Outdoor Advertising Expenditure Saudi Arabia
://www.google.com/search?sourceid=navclient&ie=UTF-8&oe=UTF-8&q=Outdoor+Advertising+Expenditure+Saudi+Arabia

Saudi advertising industry expenditures
://www.google.com/search?sourceid=navclient&ie=UTF-8&oe=UTF-8&q=Saudi+advertising+industry+expenditures


I hope you find this helpful.

Best Regards,

Bobbie7-ga

Thank you