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Subject:
LoveAuctioneer - how to bring more visitors?
Category: Miscellaneous Asked by: furiacrucha-ga List Price: $5.00 |
Posted:
14 Sep 2002 13:52 PDT
Expires: 14 Oct 2002 13:52 PDT Question ID: 65083 |
How can I drive more visitors to my site http://www.loveauctioneer.net/ It's a dating site and competition seems to be very serious. Anna |
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Subject:
Re: LoveAuctioneer - how to bring more visitors?
Answered By: xemion-ga on 14 Sep 2002 18:42 PDT |
The easiest and fastest way to drive more visitors to your website would be through pay-per-click search engine advertising. It's a very simple concept. When you search for "toys", the person paying the most money to be ranked at the top is ranked at the top. It's an auction, same as your website. The problem is, it's expensive. Especially on a dating website like yours. However, it's still the best solution in my mind. Here are few websites that will guide you in the basic of search engine optimization: PayPerClickSearchEngines.com http://www.payperclicksearchengines.com PayPerClickGuide.com http://www.payperclickguide.com The main pay-per-click engines: Overture http://www.overture.com FindWhat http://www.findwhat.com And Google's very own: http://adwords.google.com/select/ In the UK and Europe - eSpotting.com http://www.espotting.com I wouldn't use any engine but those those four. The first three serve worldwide, but eSpotting focuses on Europe. Other solutions you might want to look at: - Creating your own affiliate program (since you're giving away the majority of your money, you definitely can't afford this) - Hiring a search engine optimization professional (expensive, time consuming and takes a long time to see real results) - Exchanging links with other websites (recommended, but not really very effective) - Joining a banner exchange - Advertise in offline materals such as magazines and newspapers - Get listed in directories such as Yahoo.com and Looksmart.com - Word of mouth, encourage your visitors to tell about their experiences If you want more information on the above solutions I listed, I recommend searching for them on Google or asking another question. I wrote most of this answer from personal experience, but I did search Google for "pay per click": ://www.google.com/search?q=pay+per+click I hope this helps you! xemion-ga |
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Subject:
Re: LoveAuctioneer - how to bring more visitors?
From: coldfusion-ga on 14 Sep 2002 16:34 PDT |
Just looking at your site for fun, that's a very interesting concept. I can't really help you with traffic, except to say that you should probably find a way to target your audience - your audience in this case appears to be people from the UK, London for the most part. You'd obviously like to expand this, but the most obvious way to expand it would be to target UK in general, to build up a critical mass of people from that area. Since it seems you're a small developer I have one piece of advice: Develop a niche. The only other way I can think of to expand your audience greatly would be to target the online news magazines - this would help you build up a critical mass. However, you would do best to build up traffic to the site BEFORE this, both to protect against a surge in users and also to be able to show them a site that they can actually recommend to other people. Significant word of mouth, of course, can help. But again, this requires critical mass in the area you need word of mouth in. Or if you'd like to expand into other areas, you'll have to find a way to build up a critical mass in each of these areas. Without this critical mass people will go to the site and never come back, because they won't find people near them to look at/bid on. Naturally, the geographic area will expand with time, as more diverse people login. One thing, just a UI thing though - If this site does become bigger, you have a problem. The sites interface is definitely not user friendly beyond the front page. Once you move into hundreds of listings, it will become almost impossible to find someone by geographic area, or whatever other criteria, etc. (you probably should add criteria, come to think of it, such as age, etc.) With that in mind, I would work on a better way to search/browse through the listings. |
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