Hi marty22:
Thank you very much for your quick clarification. :-)
Given your needs, an online "shopping portal" is definitely your best
bet. While they support a very wide (horizontal) choice of products,
they are believed (by the experts) to be the place where online
shoppers go now - and will go in the future. If this business, which
changes daily, has "leaders" they are it.
To back this up:
"IDC reports that, by 2003, 500 billion people will spend more than
$1.3 trillion online. For shopping portals, that means lots of
traffic, leading to generous ad and affiliate sales for sites that can
attract the most, and the right, eyeballs.
A shopping portal is a site offering a collection of gateways to
various online stores and services. According to Charlene Li of
Forrester Research, the biggest portals - Yahoo!, AOL and MSN - will
grab about 40 percent of the market in 2004. The rest of those ad
dollars ultimately will go toward vertical portals that specialize in
just one type of niche or content site."
From: http://www.entrepreneur.com/Magazines/MA_SegArticle/0,1539,278811----10-,00.html
As the above quote explains, the leading general portals (e.g.,
Yahoo!, MSN, etc.) are becoming the places where many people go to
shop online. These companies have huge drawing power and substantial
resources to back up their services.
There are many, many smaller "shopping-only" portals where you could
set up your online store, but I recommend against these for the
following reasons:
1. They don't have the "draw" that brings people to their site to
shop. You would be responsible for getting your customers there
yourself.
2. In this age of Internet volatility, they are more likely to "go
under" than the larger, general portals.
3. They tend to charge more for their services than the larger,
general portals.
I have dug up information for you on the following leading general
portals that provide the type of services you need:
Yahoo! Store
************
Quotes:
"Yahoo! Store is an online storefront that you create. Build custom
pages to sell your products and manage your business with our
easy-to-use design tools. Your store is hosted on our secure
e-commerce servers so you can accept orders and process credit card
payments online anytime." From:
http://smallbusiness.yahoo.com/business_solutions/sell_online/yahoo_store.html#1
"The Store platform also provides access to an integrated collection
of tools and services that help you reach more customers, promote your
business, create special offers, and manage your inventory and your
business online."
From: http://smallbusiness.yahoo.com/business_solutions/sell_online/yahoo_store.html#2
Pricing:
http://smallbusiness.yahoo.com/business_solutions/sell_online/yahoo_store/pricing.html
Where to Start:
http://smallbusiness.yahoo.com/business_solutions/sell_online/yahoo_store.html
Example Store:
http://shop.store.yahoo.com/swaves/
MSN Business
************
Quotes:
"Sell your products on the Web. You get order management, credit-card
processing, and more - with Microsoft bCentral Commerce Manager."
"List your products on leading auction and shopping sites, such as
eBay, uBid, and MSNŽ Marketplace."
"Online tools help you track sales and pending orders. A centralized
online area makes it easy to manage and fulfill all orders."
"Custom reports show you the number of orders per buyer and sales
histories, as well as real-time tracking of current bids, and number
of items available."
From: http://www.bcentral.com/products/cm/default.asp
Pricing:
http://www.bcentral.com/products/cm/default.asp (top of page)
Where To Start:
http://www.bcentral.com/products/cm/default.asp
excite Shopping
***************
Quotes:
"With the Excite Store Builder Pro, you create your own custom
storefront and sell your own products using our simple, but powerful,
set-up wizard and design tools."
From: http://www1.excite.com/home/shopping/store_builder_pro/spb_storebuilder/0,21566,,00.html?tid=30016&PG=global&SEC=shopnav
"This feature helps you keep track of your inventory levels for each
of your products. You can set up alerts to notify you when a product
is getting low on inventory, download your orders to your accounting
software, and bulk upload your product details."
From: http://www1.excite.com/home/shopping/store_builder_pro/spb_matrix/0,21567,,00.html?tid=30016&PG
Pricing:
http://www1.excite.com/home/shopping/store_builder_pro/spb_matrix/0,21567,,00.html?tid=30016&PG
(top of page)
Where to Start:
http://www1.excite.com/home/shopping/store_builder_pro/spb_storebuilder/0,21566,,00.html?tid=30016&PG=global&SEC=shopnav
Stores:
http://shopping.excite.com/index.html?PG=home&SEC=feat
While there are only three options above, I looked through many others
and really believe that these are your best bet.
I hope this answers your question. If you have need of further
clarification, please ask using the Clarification feature - before you
rate this answer.
Thanks.
websearcher-ga
Search Strategy on Google:
shopping portals
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=shopping+portals
major portals
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=major+portals
promotional logo products
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=promotional+logo+products |