hello:
can you help me to find some online resource or document about "brand
equity" and country of "country of origin". or where can i find the
dissertation or essay which is about those two topics (online).
thanks

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Request for Question Clarification by easterangel-ga on 24 Sep 2002 13:59 PDT

Hi! Thanks for visitng us. Do you need academic articles about "brand
equity" and "country of origin as separate topics or there must be a
correlation of the two in one article? Just let me know.

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Request for Question Clarification by ericynot-ga on 24 Sep 2002 14:17 PDT

c5026-ga, 
When you ask for information regarding country of origin, are you
interested in some particular type of product? This area of trade
regulation can be complex.

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Clarification of Question by c5026-ga on 24 Sep 2002 17:34 PDT

(1)yes, i need academic artical about these two topies.
(2)doesn't mater separate topies or correlation.
(3)i would like to look for some articals about mobile phone industry.

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Request for Question Clarification by easterangel-ga on 24 Sep 2002 17:46 PDT

Does "country of origin" means the trade regulation for each country
engaged in the mobile phone industry?

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Clarification of Question by c5026-ga on 25 Sep 2002 00:49 PDT

The country of origin is the country or countries where the principal
offices of the production company (or companies) of a moving image
work are located. (mobile phone industry)

You could read a journal paper about brand equity. as following:
"Conceptualizing, Measuring, and Managing Customer-Based brand
Equity", Kevin Lane Keller, Journal of Marketing, Jan 1993, pp. 1-22.