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Q: E-logistics strategy ( Answered 3 out of 5 stars,   0 Comments )
Subject: E-logistics strategy
Category: Business and Money > eCommerce
Asked by: cloudust-ga
List Price: $35.00
Posted: 24 Sep 2002 03:20 PDT
Expires: 24 Oct 2002 03:20 PDT
Question ID: 68366
how to implement a successful e-logistics strategy?
Subject: Re: E-logistics strategy
Answered By: rico-ga on 24 Sep 2002 06:50 PDT
Rated:3 out of 5 stars
Hi cloudust,

Nearly all the links I cite below require the free Acrobat Reader from
Adobe, which can be downloaded from...

According to a white paper ("eLogistics: A Technology Solution White
Paper") written by Marc Linster, Chief Technology Officer of Avicon,
"implementing eLogistics fundamentally changes the relationship
between an enterprise and its supply chain partners, making former
tactical vendors into strategic trading partners."

According to Linster, there are seven key steps to implementing a
successful elogistics strategy. A synthesis of those steps is below:

1. Understand the potential of your partner network. 

For example, electronics manufacturer may have used a contractor only
for manufacturing, what that same manufacturer also offers shipping
and order management services that can be exploited.

2. Identify core competencies. 

A technology company's core capability may be product development, and
will want to own only the assets related to marketing, selling and
designing products. Outsourcing non-core operations to partners with
those core capabilities assures that each partner is providing the
service it provides best.

3. Integrate internal business applications. 

Working effectively with partners across the world requires
standardized communications and unified business practices.
Standardized communication procedures assure that all messages are
formatted the same way, that they all have the same data elements, and
that partners use the same system of reference for information such as
product nomenclature, serial numbers, customer identification, or
location codes.

4. Implement a trading partner portal/extranet. 

A trading partner portal or extranet creates the needed communications
infrastructure supporting business processes across the extended

5. Create complete and coherent processes with your partners (see 4

6. Implement "visibility applications." By "visibility applications",
the author means a process that allows one partner access into
another's system. For example, For example, if a complex order has to
be handed off by one shipper to another, giving the enterprise
"visibility" into each shipper's tracking systems enables the
enterprise to know exactly where the shipment is, if it is on
schedule, and how to make contingency plans if the shipment may not
meet its delivery target.

7. Focus on "command and control" after implementing the eLogistic
strategy. A successful system is continuously monitored and modified
as business demands.

The full 17-page white paper can be found as an Acrobat document at...


An interesting paper on logistics outsourcing that also touches on
eLogistics in a number of ways and is worth your review is an IDC
Bulletinn from 2001, "Key Trends in the Logistics Outsourcing
Marketplace", a 13-page Acrobat document located at...

The author notes in her conclusion, "The key trend in logistics
outsourcing is that both the demand side (organizations) and the
supply side (service providers) are catching on fast to Web
enablement... The future is promising, but has a caveat: New services
cannot exist or make sense to users without linking to existing
processes, relationships, and systems... The successful companies of
the future will be the companies that evolve and remain responsive to
their customers' demands for the convergence of business process and


Other material:

"The Challenge of eLogistics" a 39-page Acrobat document published by
Jardine Logistics notes that in general terms that a successful
implementation of an eLogistics strategy requires management
commitment to invest  in the necessary infrastructure; a company-wide
commitment to embrace a culture of constant change; and a focus on
speed, accuracy, flexibility, adaptability, and responsiveness between
a company and its partners.

"Logistics and the Internet" is an 11-page Acrobat white paper by a
so-called "independent logistics journalist" that provides an overview
of eLogistics without really adding more content to the papers I've
alreafy noted. I list it because it does cite research from Forrester
among others...

The IDC Bulletin noted above cites a report titled, "eLogistics: The
Bedrock of Successful eCommerce - Market Overview, Forecast, and
Analysis, 2000-2004." An abstract of that report notes, "This report
looks at recent developments in the elogistics outsourcing space. It
looks at the competitive landscape, market segmentation, and trends in
the space; sizes the market for business-to-business (B2B) and
business-to-consumer (B2C) elogistics outsourcing; and profiles 13 of
the service providers in the space. The report also presents findings
from an IDC survey on the challenges etailers are facing in terms of
elogistics." The report is available for $4,000 (which I realize may
exceed your interest and/or budget) from...

Search strategy: elogistics strategy implementing; elogistics
successful eCommerce


cloudust-ga rated this answer:3 out of 5 stars
more elaborated answer will be better for the next time.

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