What are insurance companies such as; Prudential, MetLife,
Northwestern Mutual, spending each year on advertising?  If possible,
a breakdown of what they spend on TV, Radio, direct mail, print ads,
etc. and again if possible, Florida alone. I can spend a little more
than $30 if you can break it down as mentioned

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Request for Question Clarification by bobbie7-ga on 26 Feb 2006 07:34 PST

Arturo,

I've been working on your question and I can provide you with
advertising expenditures for 35 insurance companies (2005). These
figures are broken down by media; print, radio, television web and
outdoor for each individual company. Prudential and MetLife are
included in this listing however Northwestern is not. This is U.S.
data; State data is not available.

Please let me know via the ?CLARIFICATION? feature if these figures
would be of your interest.

Thank you,
Bobbie7

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Clarification of Question by arturo-ga on 27 Feb 2006 11:45 PST

Perfect!  That will do nicely.  Can you get it ASAP to me?  I need it
for the proposal I'm writing right now!

Hello again Arturo,

Thank you for your positive response to my clarification request.

The American Banker provides the ranking of Top Insurance Companies in
Ad Spending. These figures are broken down by media; print, radio,
television web and outdoor for each individual company.


For copyright reasons I cannot paste the table here; however here is
the direct link to the  ranking.

http://www.americanbanker.com/rankings.html?ranking=/Advertising/012006InsuranceCo3QAdSpending.htm


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The American Banker provides data for previous years as well.

Insurance Companies by Ad Spending 
2004 May 17, 2005
2003 March 11, 2004
http://www.americanbanker.com/rankings.html?ranking=/Advertising.html

You have to subscribe to access the historical data or make use of a
free two week trial.


Search criteria:
Insurance companies by advertising expenditures +ranking


I hope the information provided is helpful!

Best regards,
Bobbie7