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Q: Cell phones ( No Answer,   2 Comments )
Question  
Subject: Cell phones
Category: Business and Money
Asked by: robert22-ga
List Price: $20.00
Posted: 25 Feb 2006 14:49 PST
Expires: 26 Mar 2006 13:15 PST
Question ID: 700963
Easy Mobile has been launched in march 2005 in the UK. Two months
after this they already had 15 000 clients. How many clients do they
have today?
Thank you
Answer  
There is no answer at this time.

Comments  
Subject: Re: Cell phones
From: rainbow-ga on 25 Feb 2006 15:08 PST
 
Hi Robert,

Not sure if this will help, however here's what I've been able to find:

"However, not all virtual operators have found the business easy.
Stelios Haji-Ioannou?s Easy Mobile has struggled to attract more than
20,000 customers after a botched launch earlier this year.

Its Danish backer, TDC, has replaced the initial management, Frank
Rasmussen and Sandy Munro."

The Sunday Times - October 30, 2005 
http://www.timesonline.co.uk/article/0,,2095-1849029,00.html

Best regards,
Rainbow
Subject: Re: Cell phones
From: antontodorov-ga on 26 Feb 2006 02:34 PST
 
Hi Robert,
EasyMobile has around 33,000 mobile customers in total in three countries.
I hope the following briefs will be helpful:

---------------
MARCH 2005
Telmore International is the parent company of the easyMobile
operations in the UK and the Netherlands.
Both companies work closely with easyMobile in Germany. TDC Mobile
International owns 80% of Telmore International
In March 2005, Telmore International launched easy- Mobile UK, the
first mobile operator under the easy
brand. In the fourth quarter of 2005, easyMobile was launched in
Germany and the Netherlands.

JUNE 2005
A press release from 4th August 2005 states: ... By the end of June
the company passed the 15,000 customer mark ... "
https://www.easymobile.com/selfcare/emcontent/news/news.html


NOVEMBER 2005
On a conference call with analysts in November, the CEO stated earlier
that TDC A/S's (TLD) U.K. unit Easymobile added just 8,000 new
subscribers in the third quarter of 2005 (due to problems with
charging credit cards.

FEBRUARY 2006
A Reuters article from 22 February 2006 quoted Dyremose  (TDC's CEO) as saying: 
"With the current number of customers, none of the three countries is
a success. I cannot guarantee it will ever be a success, but I can
guarantee that if we close it down it will not have cost us a lot"
TDC -- which is currently being taken over by Nordic Telephone Company
(NTC), a group of private equity investors -- said easyMobile had
around 33,000 mobile customers in total in the three countries

---
Further information can be obtained here in the annual report of the
parent company:
http://download.tdconline.dk/pub/tdc/english/investor/aarsraporter/aarsrapport2005/TDC_Annual_Report_2005_UK.pdf

--------
Best Regards

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