A television network wants to sell discounted ad space at 10 A.M.
weekdays for my company. The discount is an appealing offer, but I
would like to request research information before placing my ad. It
could be that I would prefer to place ads at the regular time, if the
audience is bigger, or the right demographic. What primary and
secondary research information should I request from the network?

Hi blkmel-ga,

You need to ask the network information on its reach, and frequency.

Reach is the number of different people who are exposed an advertising
message at least once. Frequency is the number of times thay are
exposed to the message.

(http://www.datafoundry.com/~square1/mark4d.html)

Key Words Used: Reach, Frequency, Advertising, Media
http://www.riger.com/know_base/media/understanding.html

Thanks for the help. I really appreciate it.