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Q: Advertising research information ( No Answer,   2 Comments )
Subject: Advertising research information
Category: Reference, Education and News > Homework Help
Asked by: blkmel-ga
List Price: $3.00
Posted: 27 Feb 2006 17:58 PST
Expires: 03 Mar 2006 11:14 PST
Question ID: 701680
A television network wants to sell discounted ad space at 10 A.M.
weekdays for my company. The discount is an appealing offer, but I
would like to request research information before placing my ad. It
could be that I would prefer to place ads at the regular time, if the
audience is bigger, or the right demographic. What primary and
secondary research information should I request from the network?
There is no answer at this time.

Subject: Re: Advertising research information
From: dodobrain-ga on 27 Feb 2006 23:28 PST
Hi blkmel-ga,

You need to ask the network information on its reach, and frequency.

Reach is the number of different people who are exposed an advertising
message at least once. Frequency is the number of times thay are
exposed to the message.


Key Words Used: Reach, Frequency, Advertising, Media
Subject: Re: Advertising research information
From: blkmel-ga on 28 Feb 2006 11:40 PST
Thanks for the help. I really appreciate it.

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