I need to know the highest market share for Unilever's Aqua Net
hairspray, prior to 2001. My guess is that this would be sometime in
the 1980's. I have figures for 1998 (6.6%) and 2001(4.4%).
Basically, what is the highest market share that Unilever's Aqua Net
Hairspray had obtained and in what year. |
Request for Question Clarification by
bobbie7-ga
on
28 Feb 2006 18:41 PST
Marketingevolution,
Please let me know via the "CLARIFICATION" feature if the table below
would meet your needs.
It was published in Drug Store News on Dec 10, 1990.
Total Northeast Midwest South West
Aqua Net 7.5% 9.8% 6.2% 5.0% 11.0%
White Rain 6.5 3.1 7.7 8.9 4.5
Final Net 4.8 5.5 4.1 5.4 3.9
Breck 3.0 3.7 2.1 3.1 3.2
Paul Mitchell 3.0 3.7 1.5 3.5 3.2
Source: Leo J. Shapiro and Associates
http://www.findarticles.com/p/articles/mi_m3374/is_n22_v12/ai_9290964
Thank you,
Bobbie7
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Clarification of Question by
marketingevolution-ga
on
01 Mar 2006 08:55 PST
I was actually looking for something a little earlier, when their
market share was higher. The information is going in a report and I
wanted to show a dramatic shift in consumer motivations, the hair
spray example is one of them. Would it be possible to get an earlier
market share figure? Ideally, I would like to show the highest market
share that Aqua Net had obtained and in what year that was.
Thanks so much.
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Request for Question Clarification by
bobbie7-ga
on
01 Mar 2006 09:01 PST
This table from December 1991 shows a higher percentage for Aqua Net
than the previous table I provided.
Table : Consumer Preferences by Region: Women's Hair Spray
North- Mid-
Total east west South West
Aqua Net 11% 15% 8% 10% 12%
Rave 10 9 12 10 6
White Rain 9 3 12 12 5
Suave 7 12 7 5 8
Paul Mitchell 5 2 8 5 5
Salon Selectives 5 3 4 4 8
Final Net 4 3 2 3 5
Clairol 3 3 2 3 6
Style 3 2 3 2 6
Finesse 3 9 3 2 0
Aussie 3 1 3 4 0
Vo5 2 2 2 3 3
* Based on women who bought hair spray in the past 12 months.
Source: Leo J. Shapiro and Associates.
http://www.findarticles.com/p/articles/mi_m3374/is_n22_v13/ai_11791629
Does this help?
Bobbie7
|
Clarification of Question by
marketingevolution-ga
on
01 Mar 2006 09:02 PST
Also, one more thing that I noticed. This is a consumer preference
study, asked only of women. Those figures are not actual market share
numbers.
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Request for Question Clarification by
bobbie7-ga
on
01 Mar 2006 09:32 PST
marketingevolution,
I'll see what else I can find. But don't worry if I don't.
This question is still open and hopefully another researcher will be
able to locate the exact information you require.
Bobbie7
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