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Q: Ideal temperature for ice cream sales ( No Answer,   1 Comment )
Question  
Subject: Ideal temperature for ice cream sales
Category: Business and Money
Asked by: pbandj1599-ga
List Price: $20.00
Posted: 03 Mar 2006 08:43 PST
Expires: 02 Apr 2006 09:43 PDT
Question ID: 703241
What is the best temperature for ice cream sales?  For example, at a
given store, will the store sell more ice cream at 70 degrees F or at
75 degrees F?  Does it vary region by region?  It would be great to
see a graph of same store ice cream sales by temperature or something
similar.

Clarification of Question by pbandj1599-ga on 03 Mar 2006 12:54 PST
By temperature, I mean outside temperature.

Request for Question Clarification by bobbie7-ga on 03 Mar 2006 14:33 PST
Hello pbandj1599,

Please take a look at the informnation below and let me know if would
meet your needs.


According to the Chinatown Ice Cream Factory in Lower Manhattan
humidity hurts ice cream sales. Sales are much higher on days between
70 and 80 degrees than those in the 90s and 100s

Excerpt:

?At the Chinatown Ice Cream Factory in Lower Manhattan, Christina Seid
said the immense humidity hurt sales. "When it is too humid, people
want to be in air conditioning. Instead of going out to ice cream
parlors, they would rather stay at home. Sales are much higher on days
between 70 and 80 degrees than those in the 90s and 100s," she said.?

The New York Sun: August 15, 2005 
http://www.nysun.com/article/18616


------------------------------------

An OLS regression model of ice cream consumption and its relationship
to outdoor temperature

See  Figure 1: Page 3-4

Download here:
http://www.education.man.ac.uk/rgsweb/MS6542_2005_lec04.pdf



------------------------------------




Near perfect multicollinearity in US temperature, SAD, Halloween,
airline travel and ice cream production variables over the period 2002
:01-2003 :12.,

See page 23, figure 2

Download here:

http://www.easternfinance.org/PaperSubmissions/Submissions2005/S-5-26.pdf?PHPSESSID=c0900afe73336c1cc3daa307bd2bb8fc


------------------------------------


Does any of this information help?

Thanks, 
Bobbie7

Clarification of Question by pbandj1599-ga on 11 Mar 2006 02:21 PST
The OLS regression comes the closest, but unfortunately, it seems to
only go up to a certain temperature.  The Chinatown Ice Cream factory
information is great qualitatively.  I'm really looking to better
understand where the inflection point is on sales vs. temperature. 
Also, it would be great to know if that inflection point varies by
geographic area.
Answer  
There is no answer at this time.

Comments  
Subject: Re: Ideal temperature for ice cream sales
From: politicalguru-ga on 11 Mar 2006 02:46 PST
 
In Moscow people buy ice cream even when it snows. Nothing like a
Morozhniye bar in a cold winter day ;-)

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