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Q: Business to business advertising ( No Answer,   0 Comments )
Question  
Subject: Business to business advertising
Category: Business and Money > Advertising and Marketing
Asked by: arturo-ga
List Price: $30.00
Posted: 06 Mar 2006 07:38 PST
Expires: 12 Mar 2006 13:30 PST
Question ID: 704201
I have a small ad agency and have pitched an account that requires
something I have very little info on. They want to sell their service
to business owners.  My client's service is insurance, investments,
reitirement, pension funds, etc.  All the services that a company of 5
to a company of thousands of employees need.  This means I need to get
to the business owners to tell them about my client.  Obviously, I'm
not new to advertising, but I lack any research on business owners
that need these services.  Is there any info on the business owners
psyche? What are they looking for in a good pension plan? life
insurance ? investments? for their company and employees?  What
are/have been the most effective way of reaching/advertising to them? 
I need to know a little more about their demographic and is radio
better or print or direct mail, etc.

Clarification of Question by arturo-ga on 09 Mar 2006 11:23 PST
ATTENTION:  If this is not answered by the end of Saturday, I will
have to cancel the question.  I'm running out of time.
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