Dear Google Researcher, 

Last year Microsoft produced the "Mobile Experience Tour 2001" that
toured 11 cities in the U.S.  The centerpiece of the tour is a 45-foot
truck filled with the latest mobile technology.

Can you help me find data related to the production cost of this tour?
 i.e. how much did Microsoft spend on the tour?  Or what was the
budget?  A rough estimate from a news story or press release would be
helpful.

I'm putting together a business plan for a similar corporate-sponsored
tour; and would like to use Microsoft's tour as a comparable.

Thanks!
Mark

So far the best sites I've found are:
http://www.microsoft.com/mobile/events/2001/mobileexperience/
http://www.kenworth.com/6500_arc_pre_mor.asp?file=687