Google Answers: direct response advertising

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Q: direct response advertising ( No Answer, 1 Comment )

Question

Subject: direct response advertising
Category: Business and Money
Asked by: sfasu1981-ga
List Price: $5.00

Posted: 17 Mar 2006 07:47 PST
Expires: 16 Apr 2006 08:47 PDT
Question ID: 708387

For direct response advertising, if you give the consumer an option to
response via a phone call or a website is their a ratio between the
number
of phone calls versus the number of web hits?

Answer

There is no answer at this time.

Comments

Subject: Re: direct response advertising
From: pilot_guy-ga on 17 Mar 2006 13:38 PST

This would be highly dependent on the industry.
I run a company that sells Ag Equipment. In our
case it is about 15% email vs. 85% 1-800 number

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