According to Black Enterprise Magazine, the largest African American
owned advertising agency is Globalhue, with annual billing of $400
2005 B.E. Ad Agencies
For the Black Enterprise list of the top 15 African American owned
advertising agencies see the following link:
2005 B.E. Ad Agencies
**Note: Registration may be required to view some Black Enterprise
pages. Registration is free.
For more information about GlobalHue, see the following links:
You may be seeing an increase in the number of African Americans in
commercials as a result of an increase in advertising targeting
African Americans due to the growing African American population and
African American Market Profile
?The African-American/Black population is expected to grow faster than
the U.S. average over the next five years ? an 11.6% projected
increase between 2002 and 2007. From 1990 to 2008, the
African-American population is expected to grow by 30.6% compared to a
24.8% increase for total U.S. population. Presently, the
African-American/Black population comprises 13% of the total U.S.
The percent of African-American/Blacks who are new immigrants
continues to grow and contribute to the vitality of the community.
Current Census estimates show that eight percent (2.2 million) of the
African-American/Black population is foreign born. This represents a
slight increase from the 7.4% (1.5 million) of the
African-American/Black population who were new immigrants in 1990.
The buying power of African-American/Blacks rose 127% in 14 years,
from $318 billion in 1990 to $723 billion in 2003. By 2009, it is
expected to reach $965
billion according to the University of Georgia?s Selig Center for Economic Growth.?
Reports: African American Buying Power Soaring
February 23, 2006
?The economic might of African American consumers will swell to $1
trillion by 2010, per reports from Packaged Facts and the Selig Center
for Economic Growth at the University of Georgia.?
Now that black is in, are black agencies out?
?As focus on the ethnic market increased, African American-owned ad
agencies continued to compete with general-market rivals for a
controlling stake in the urban market. Recent 2000 census data
revealed that people of color will make up more than 50% of the U.S.
population by 2050. Last year, in an increasing trend, some
black-owned agencies formed strategic partnerships with general-market
shops to target brass ring accounts. Smaller independents gleaned new
business and defined themselves as the industry's new area of growth.?
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