Google Answers Logo
View Question
Q: African-Americans in Advertising ( Answered,   0 Comments )
Subject: African-Americans in Advertising
Category: Business and Money > Advertising and Marketing
Asked by: dlinwa-ga
List Price: $10.00
Posted: 17 Mar 2006 11:17 PST
Expires: 16 Apr 2006 12:17 PDT
Question ID: 708476
There are substantially more African-Americans in TV commercials than
there were 5 years ago.  Is there a major advertising agency now
headed by an African-American?

Is there a significant contributing factor responsible for the
dramatic increase in African-Americans in commercials now?
Subject: Re: African-Americans in Advertising
Answered By: googlenut-ga on 17 Mar 2006 17:54 PST
Hello dlinwa-ga,

According to Black Enterprise Magazine, the largest African American
owned advertising agency is Globalhue, with annual billing of $400
2005 B.E. Ad Agencies 

For the Black Enterprise list of the top 15 African American owned
advertising agencies see the following link:
2005 B.E. Ad Agencies

**Note: Registration may be required to view some Black Enterprise
pages.  Registration is free.


For more information about GlobalHue, see the following links:
Black Enterprise


You may be seeing an increase in the number of African Americans in
commercials as a result of an increase in advertising targeting
African Americans due to the growing African American population and
buying power.
African American Market Profile
?The African-American/Black population is expected to grow faster than
the U.S. average over the next five years ? an 11.6% projected
increase between 2002 and 2007. From 1990 to 2008, the
African-American population is expected to grow by 30.6% compared to a
24.8% increase for total U.S. population. Presently, the
African-American/Black population comprises 13% of the total U.S.

The percent of African-American/Blacks who are new immigrants
continues to grow and contribute to the vitality of the community.
Current Census estimates show that eight percent (2.2 million) of the
African-American/Black population is foreign born. This represents a
slight increase from the 7.4% (1.5 million) of the
African-American/Black population who were new immigrants in 1990.

The buying power of African-American/Blacks rose 127% in 14 years,
from $318 billion in 1990 to $723 billion in 2003. By 2009, it is
expected to reach $965
billion according to the University of Georgia?s Selig Center for Economic Growth.?

Reports: African American Buying Power Soaring 
February 23, 2006
?The economic might of African American consumers will swell to $1
trillion by 2010, per reports from Packaged Facts and the Selig Center
for Economic Growth at the University of Georgia.?
Now that black is in, are black agencies out?
?As focus on the ethnic market increased, African American-owned ad
agencies continued to compete with general-market rivals for a
controlling stake in the urban market. Recent 2000 census data
revealed that people of color will make up more than 50% of the U.S.
population by 2050. Last year, in an increasing trend, some
black-owned agencies formed strategic partnerships with general-market
shops to target brass ring accounts. Smaller independents gleaned new
business and defined themselves as the industry's new area of growth.?


I hope you have found this information helpful.  If you have any
questions, please let me know by using the request for clarification
feature prior to rating the answer.


Search Strategy:

Google Search Terms:

"african american advertising agency"

"black OR african american advertising agencies"

"blacks OR african-americans" advertising OR commercials
:// search for ?African American?

Request for Answer Clarification by dlinwa-ga on 30 Mar 2006 13:14 PST
Why is there a significant increase in African-Americans in commercials now?

Clarification of Answer by googlenut-ga on 30 Mar 2006 15:00 PST
Hello dlinwa-ga,

As I mentioned in my answer, I believe it is due to an increase in
advertising targeting African Americans due to the growing African
American population and
buying power in the US.  Advertisers tend to use actors that represent
the group they are targeting.  Therefore, if they want to target
African American consumers, they tend to use African American actors.
Advertisers target groups that have significant buying power.  The
references that I quoted in my answer show that the buying power of
African American is currently growing.  Therefore, the advertising
targeting African Americans and using African American actors is also

There are no comments at this time.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy