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Q: Acquiring a publicly traded company ( Answered 5 out of 5 stars,   0 Comments )
Question  
Subject: Acquiring a publicly traded company
Category: Business and Money
Asked by: scripto-ga
List Price: $10.00
Posted: 30 Sep 2002 13:32 PDT
Expires: 30 Oct 2002 12:32 PST
Question ID: 70874
Hello,

      I was checking various stock quotes the other day and came
across a situation I thought was unusual.  When i checked the prices
for Salon Media Group Inc. (Nasdaq Small Cap. "SALNC")I noticed that
the price has gradually come down and that the market capitalization
was incredibly low for a company that has over 60 employees and
millions of revenue.  As of 9.30.02 the market value is $710,000, does
this mean that an individual or corporation could purchase the company
and all the assets for 710k and take control?  If this were to occur
what would happen to the $80,000,000 in debt salon has accumulated
over it's existence?  And lastly could this be accomplished totally
from outside the company.

-RMW
Answer  
Subject: Re: Acquiring a publicly traded company
Answered By: robertskelton-ga on 30 Sep 2002 16:37 PDT
Rated:5 out of 5 stars
 
Hi there,

Brief Answer: 

It appears impossible to take over the company, because the major
shareholders are probably not wanting to sell. If someone did achieve
a takeover, the $80 million in debt would be paid back from any future
profits.

-----------------

You are correct; the market capitalization is very low. Salon have
been very lucky to avoid a NASDAQ delisting, because the rules say
they need a capitalization of more than $1 million.
http://news.moneycentral.msn.com/ticker/article.asp?Feed=BW&Date=20020821&ID=1874659&Symbol=US:SALNC

The initial public offering of 2,500,000 shares is dwarfed by those
owned by executives, directors and corporate investors. The tables
below illustrate the ownership of Salon Media Group - the first is
from their IPO prospectus, and the second is an SEC filing from May
14, 2002.

Looking at the trading chart, volume never exceeds 300,000, which
suggests that most of the trades are shares from the IPO.
http://finance.yahoo.com/q?s=salnc&d=c

The other shareholders seem quite happy to sit on theirs:

Insider & restricted shareholder transactions reported over the last
two years
http://biz.yahoo.com/t/s/salnc.html

I think the three main aspects to consider are:

1) The big shareholders previously had the opportunity to sell their
shares for $10 or more, but they didn't. Unless they desperately need
the money, I can't see them selling for 5 cents a share.

2) It seems quite certain that the company will fold in the near
future - see this June 2002 news item:
  
"Salon Media Group said Wednesday it has been unable to make a
profitable business around its provocative Internet magazine and its
auditors had "substantial doubt" about its ability to continue as a
going concern."
http://news.com.com/2100-1023-939749.html

3) They don't have $80 million in debt, in terms of debts they have to
pay interest on. It is venture capital, and in their balance sheet it
is listed as "retained earnings". This basically means that if Salon
ever makes a profit, the first $80 million of it goes to those
backers, before there can be any dividends.

Balance Sheet
http://biz.yahoo.com/fin/l/s/salnc_qb.html

MY OPINION
==========

If the major shareholders wished to sell, they'd probably want much
more that 5 cents per share. Even if someone did acquire Salon for
$700K, they would want to be very confident of making future profits
in excess of $80 million, or else they would be wasting their time.


Pre-IPO Shareholders
====================

                                                            
Percentage of
                                                                
Shares
                                                              
Outstanding
                                                           
-----------------
                                          Number of Shares  Prior to 
After
Name and Address of Beneficial Owner     Beneficially Owned Offering
Offering
------------------------------------     ------------------ --------
--------
Named Executive Officers and Directors
David Talbot............................       402,083         4.8%   
 3.7%
Michael O'Donnell.......................       158,333         1.9    
 1.5
Marc Wernick............................        11,510          *     
  *
Standish O'Grady........................     3,777,863        44.9    
34.6
Sada Chidambaram........................       476,690         5.8    
 4.4
Jim Rosenfield..........................        10,156          *     
  *
Norman Lear.............................       283,505         3.4    
 2.6
Ronald Celmer...........................       644,330         7.8    
 6.0
All executive officers and directors as
 a group (12 persons)...................     5,866,084        66.2    
51.6

5% Stockholders
Adobe Ventures..........................     2,833,397        33.8    
26.1
 c/o H&Q Venture Associates, LLC
 One Bush Street,
 San Francisco, CA, 94104
Bruce R. Katz...........................       973,003        11.8    
 9.1
 c/o Rosewood Stone Group
 2320 Marinship Way, Ste. 240
 Sausalito, CA 94965
H&Q Salon Investors, L.P................       944,466        11.4    
 8.8
 c/o H&Q Venture Associates, LLC
 One Bush Street,
 San Francisco, CA 94104
Constellation Venture Capital.............     644,330         7.8    
 6.0
 575 Lexington Avenue,
 New York, NY 10022
Wasserstein Adelson Ventures, L.P.........     515,464         6.3    
 4.8
 31 W. 52nd Street, 26th Floor,
 New York, NY 10019
DOTCOM Ventures, L.P......................     476,690         5.8    
 4.4
 3945 Freedom Circle, Suite 730,
 Santa Clara, CA 95054
http://ir-web.finsys.com/redirect_frames.asp?filename=0000929624%2D99%2D000683%2Etxt&filepath=%5C1999%5C04%5C19%5C07%5C&pdf=0

 
All of their SEC Filings are available at EDGAR:
http://ir-web.finsys.com/Results.asp?criteria=cik_code&CIK=0001084332


CURRENT SHAREHOLDERS
====================

*These figures include exercisable options, which is why they add up
to more than the current number of shares, 14,155,276.


Adobe Systems Incorporated (4)......            6,378,458             
     34.7%
345 Park Avenue
San Jose, CA  95126

William R. Hambrecht (5)............            4,988,350             
     29.0%
539 Bryant Street, Suite 100
San Francisco, CA  94107

Constellation Venture Capital (6)....           2,183,765             
     13.9%
Bear Stearns Asset Management
575 Lexington Ave.
New York, NY  10022

Rainbow Media Holdings, Inc. (7)....            1,125,000             
      7.9%
1111 Stewart Ave.
Bethpage, NY  11714

Granite Ventures LLC (8)..............            870,706             
      6.1%
One Bush Street
San Francisco, CA, 94104


EXECUTIVE OFFICERS AND DIRECTORS 

Dr. John Warnock (9).............           3,054,436                 
 17.7%
Rob McKay (10)...................           1,727,629                 
 11.0%
Michael Fuchs (11)...............           1,515,000                 
  9.7%
David Talbot (12)................             741,941                 
  5.1%
Michael O'Donnell (13)...........             549,611                 
  3.7%
Scott Rosenberg (14) ...........              108,022                 
    *%
Robert O'Callahan (15)...........              77,184                 
    *%
Patrick Hurley (16)...............             74,497                 
    *%
James H. Rosenfield (17).........              59,037                 
    *%
Brian Dougherty (18).............              55,594                 
    *%
Robert Ellis ....................              10,000                 
    *%
Directors/Execs as a group......            7,972,951                 
 37.1%
*Less than one percent (1%).

From Yahoo! Finance
http://biz.yahoo.com/e/l/s/salnc.html


Search strategy:

I went direct to StreetEYE, the investment meta-search engine and
searched for Salon
http://www.streeteye.com/cgi-bin/allseeing.cgi


I trust this answers your question. If any portion of my answer is
unclear, please ask for clarification.

Best wishes,
robertskelton-ga
scripto-ga rated this answer:5 out of 5 stars
Hi robertskelton,

         I really appreciate your indepth answer.  You answered my
questions and then some.  Keep up the excellent work!

-RMW

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