Golf Club Membership
Category: Sports and Recreation
Asked by: golfresearcher-ga
List Price: $200.00
21 Mar 2006 11:43 PST
Expires: 20 Apr 2006 12:43 PDT
Question ID: 710134
I am doing research into golf membership behaviors. I need both states ? a member prospect as well as a member that is very close or very likely to quit their membership. I suspect that the reasons can be explicitly identified ? which then leads me to query what behaviors could lead to either joining or quitting. For example, most people could list reasons to join, social needs, golf improvement interest, exclusivity esteem etc. The question is what behaviors might be evident in a person who has the social needs that are likely to be met through a golf membership Another example might be that people quit because of cost, lack of access for specific tee times, health deterioration etc. The question again is what behaviors could be observed that might result in a person quitting because of cost.. So reasons are very helpful and behaviors are the holy grail!
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Re: Golf Club Membership
From: cairnsie-ga on 07 Apr 2006 23:38 PDT
I'm an individual in the position of making a "join the club" decision. I've been contemplating for some time. Contact me if you'd like to discuss the issues as I've discerned them.
Re: Golf Club Membership
From: golfresearcher-ga on 12 Apr 2006 14:23 PDT
Interesting situation for you I'm sure. I was a member of a golf club for about 5 years. There are several reasons I joined and several when I quit. While my personal reasons and yours might be indicative of the general population, my enquiry was more along the lines of collecting core research data. In terms of my reasons to join, they were: 1. I hoped my kids would play with me (they felt golf was uninteresting) 2. I hoped it would be an easier way to get good tee times (turns out I had better luck getting primo tee times at most local public courses when I couldn't get a good tee time at my own !!) 3. I thought I would learn the game by playing more. I did accomplish this objective. Reasons to quit: 1. Got tired of getting nickeled and dimed for every thing at the course (pay x for keeping handicap, pay y extended membership, got levied a charge for paying dues on credit card (subsequently was reversed, but damage done), pay another fee for using a cart and told I had to use a cart on weekend mornings..) 2. Found out that the "relationship" thing between my self and other members didn't pan out - as much me as the rest of the group, but be prepared for a "clik" that may be hard to get through. 3. Financially I could never recover the monthly fees vs. the number of times I played.. Ultimately the growth of local public courses has been so huge that tee times are never a problem and I end up saving money by playing a variety of courses. Hope this helps. Let me know if you run across any research
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