DIFFERENT ARTICLES, SELECTED PARTS:
ASIA
Financial, services sector and durables will drive the growth of
market research industry in Asia, doubling its share to 26 per cent in
a decade from the present 13 per cent of the global industry size,
industry experts feel. "Focus on quality research and addition of new
clients like the financial sector, services sector, will scale up the
share of Asia's market research industry to 26 per cent in a decade
from (present) 13 per cent," immediate past president of research
organisation `Esomar', Fredrik Nauckhoff, said on sidelines of the
Asia Pacific 2006 conference, here.
INDIA
According to the GDP, the size of the market research industry should
be between Rs 2500 to Rs 3000 crore, while the actual size is Rs 600
crore
THAILAND
The report found that the local market research sector recorded
significant growth of 10 per cent last year, up from 6.4 per cent in
2003. This year the industry is also projected to experience
10-per-cent growth, or US$43.6 million (Bt1.7 billion) in value.
JAPAN
The top companies in Japan's Internet market research industry are
gaining more ground than the many new entrants, cementing their
domination of the field.
Of 111 companies surveyed from August through October by the
Interactive Marketing & Research Forum of Japan (IMRJ), eight major
firms -- including Macromill Inc. (TSE:3730) and Info Plant Co. -- had
40 per cent of the fiscal 2004 market, which was worth 24 billion yen
(US$207 million) overall. Macromill was in the top spot with a 15 per
cent share totaling 3.6 billion yen. Info Plant was in second place at
6.3 per cent, and Intage Interactive Inc. made third at 4.6 per cent.
Of the eight companies to capture a 40 per cent share of the market,
six were dedicated exclusively to Internet survey operations.
HUNGARY
The combined revenues of Hungary's market research firms reached HUF
13.3 billion (USD 64 million) in 2004, approximately 8% more than in
2003, according to estimates of the Alliance of Hungarian Market
Researchers (PMSZ),
UK
British Market Research Industry Posts 5.4% Growth
Figures just released by the British Market Research Association
(BMRA) reveal that overall industry revenues grew by 5.4% in 2004 to a
value of £1.29 billion*, delivering growth significantly above
inflation after two nearly flat years.
The overall result marks a sharp difference between the performance of
UK-based market research companies in domestic and international
markets. The domestic sector, which makes up 73% of the market, grew
by 3% on the previous year ? just above the rate of inflation. By
contrast, the international sector, which makes up 27% of the market,
grew by an impressive 12.8% on 2003, delivering strong recovery after
the previous year of decline
http://www.bmra.org.uk/content.asp?top=statistics&category=1&subcategory=8&article=1094&top=statistics
FOR US - will look it up later. Have to go.
Hope this was useful |
