What is direct distribution ?

Here is a definition that I've found on two web pages, including an
American magazine publishers association:

"Direct Distribution: In single-copy sales, an alternative to the
traditional mass-market distribution system that bypasses the
wholesaler and, in some cases, the national distributor.  Direct
distributors oversee the parcel shipping of specific numbers of
magazine copies to individual stores.  Often, retailers receive a
larger discount off cover price under the direct system. The direct
system covers many major bookstore and discount chains and specialty
stores, but traditionally has not reached supermarkets and other major
mass-market magazine outlets."

"Circulation Glossary"
Magazine Publishers of America
http://www.magazine.org/resources/top_requests/glossary_circulation.html

"Glossary of U.S. Print Media Advertising"
The Zuccolo Media Group
http://www.zuccolo.com/Glossary_ZMG/Gloss_D_ZMG.htm

A Canadian magazine publishers association similarly states that
direct distribution:

"refers to the system of parcel shipping specific numbers of magazine
copies to individual stores.  This is an attractive alternative to the
wholesaler mass market system, and can offer retailers larger
discounts off the cover price."

"Distribution Glossary"
Canadian Magazine Publisher Association
http://www.cmpa.ca/distribution/gloss.html

- justaskscott-ga


Search terms used on Google:

glossary "direct distribution" marketing