Beartrainer --
Great question for the opening day of the 2002 baseball playoffs -- in
which both the Aaron's and Mays' old teams are playing (the Braves and
the Giants). Say Hey! -- so are the Cards!
At a Spring Comdex about 14 years ago, the company that I worked with
hired Hank Aaron for about 90 minutes of autographs. Not just did it
fill the Zenith Data Systems booth, but when our serious VP software
development realized that his childhood idol was there, he melted!
Almost all retired Hall-of-Famers are retained under "personal
services" contracts with the team that allow the retirees additional
income -- while continuing to promote the team locally. We had
contacted the Braves to arrange Aaron's appearance. Indeed, Hank
Aaron's foundation is based at Turner Field, so he's certainly still
working with the team.
A project this important calls for a multi-step approach. The real
question is whether you wish to try all four approaches at once, or do
the tasks serially. You'll want to enclose the picture -- and provide
a return envelope and postage:
1. write the player directly at the ballpark.
2. write the player care of his foundation
3. pick a key person (or two) in team management to approach. In this
case, e-mail may be an acceptable way to seek advice on getting the
player's autograph, but recognize that it's a busy time with both
teams in the hunt for the World Series!
4. consider writing to the speaker's bureau that handles them. Roger
Staubach's (former Dallas Cowboy quarterback) company handles them
both:
Personalities & Promotions
International
15601 Dallas Parkway, Suite 525
Addison, Texas 75001
972-361-5400
Toll-Free 1-800-937-5107
Fax 972-361-5900
info@ppimarketing.com
Now, some contact information:
Atlanta Braves
Turner Field
755 Hank Aaron Drive
Atlanta, GA 30312
Contacts within Braves management:
http://atlanta.braves.mlb.com/NASApp/mlb/atl/team/atl_team_coachesstaff.jsp?club_context=atl
I might suggest starting with a note directed to Staci Slaughter, VP
Community Affairs. She works with Vida Blue and Orlando Cepeda -- and
will almost certainly know how best to reach Mr. Mays.
San Francisco Giants
PACIFIC BELL PARK
24 Willie Mays Plaza
San Francisco, California 94107
Phone: (415) 972-2000
giants@mlb.com
http://sanfrancisco.giants.mlb.com/NASApp/mlb/sf/team/sf_frontoffice_dir.jsp?club_context=sf
Foundations for the two players are:
Willie Mays Foundation
The Say Hey Foundation, Inc.
P. O. Box #2410
Menlo Park, CA 94026
Tel: (650) 327-6297
Fax: (650) 326-4391
The Hank Aaron Chasing The Dream Foundation, Inc.
Turner Field
755 Hank Aaron Drive
Atlanta, GA 30312
Google search strategy:
"Willie Mays" + "speakers bureau"
"Hank Aaron" + "foundation"
giants.mlb.com
braves.mlb.com
Now you can do us a favor -- let us know (via comments) how you
succeed!
Best regards,
Omnivorous-GA |