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Q: Sports betting users ( Answered,   5 Comments )
Subject: Sports betting users
Category: Sports and Recreation > Team Sports
Asked by: g00gley-ga
List Price: $50.00
Posted: 29 Mar 2006 13:59 PST
Expires: 28 Apr 2006 14:59 PDT
Question ID: 713322
what does the average sports gambler look like? (ie: age range, income
range, etc..).  How often do they bet, and how much do they bet
Subject: Re: Sports betting users
Answered By: bobbie7-ga on 01 Apr 2006 18:10 PST
Hello G00gley

Sports Gambler 


?The typical customer is from 25 to 65 years of age, male and white.
He will have at least some college education and one or more major
credit cards. He will read only a few publications typically those
publications that deal with luxury items and or sports. He will also
have an avocation towards the sport he prefers to wager on.?

Betting is cyclical

?Wagering is cyclical depending upon the individual sport seasons. US
sports see the most activity, in order, are: American Football
(professional and college), Basketball (professional and college),
Baseball, and Hockey. The summer is the slowest season from mid-June
through late-July with activity picking up in early August with
preseason American Football. The period from the beginning of
September through the end of January is the busiest with the College
Football Bowl Season, Football Playoffs and Super Bowl bringing the
most action for the whole year. Basketball, Hockey, and the beginning
of Baseball in April keep operations active from February to

Bookmaking:  A practical study on how illegal bookmakers operate and
their weak points.

For additional details please download this publication.


Online gambling on sports in America

?One of the reasons for the large amount of online sports bettors is
the similarity between the typical sports gambler and the typical
heavy internet user, according to David Lee, of Mandalay Bay casino.?

Lee stated that:
-  77% of online sports gamblers are men 
-  They tend to be single, 
-  25-34 years old
-  college educated
-  incomes between $40,000 and $80,000 per year. 

"Jay Davis, president of Triumph Marketing, a marketing agency that
has clients in the online gaming industry, states: ?A typical customer
for an online sports book is a male 25-40 with an average income of
$70,000 per year. They are typically college educated and avid sports

A Profile of the Online Gambler by Rob Jay


According to  Bet365USA owner John Coates, the average bet on American
sports is about  $103.

Everyedge Sports Book Central


Sportingbet Plc, a leading online sports betting and gaming group
states that in America their average sports bet size was relatively
constant at $58 (2004: $60) .


?In the 12 months ended 31 July 2005, the number of customers who bet
on the region?s sports betting websites rose by 31.4% to 188,856
(2004: 143,689). The number of sports bets placed by these customers
rose by 33.7% to 25.4m (2004: 19.0m) at a rate of 135 bets per
customer per annum (2004: 132 bets). The average sports bet size was
relatively constant at $58 (2004: $60). The sports margin percentage
was within normal operating parameters at 6.1% (2004: 6.5%). The
number of customers who bet in the region?s gaming websites rose by
39.3% to 111,919 (2004: 80,363). The number of gaming bets placed by
these customers rose by 32.7% to 258.2m (2004: 194.6m) at an average
bet size of $11 (2004: $12). The gaming margin percentage was constant
at 1.9% (2004: 1.9%).
The cost of acquiring new active customers has fallen to $368 per new
active customer (2004: $391), yielding a cash payback period of less
than three months. Unit cost has also fallen by 14.0% to 0.60 per 1
of standard gross profit (2004: 0.70).?

Download here:


World Series of Poker Survey Highlights

?More than half of World Series of Poker players enjoy playing other
table games at the casino.  About a quarter also play slots and place
bets in the sports book.?

Profile of the American Casino Gambler:   Harrah's Survey 2004


?In sports, the average bettor will spend a certain amount of time
listening to ESPN, trying to get the latest info.?

Online Casino News


?Race and sports gamblers are largely attracted to the skill of
wagering, while slot players are largely passive gamblers who do not
gravitate to table games or sports wagering.?

California Nations Indian Gaming Association


Search criteria:
Sports Betting Industry "average OR typical bet"
"Sports gambler" income age
Demographics of "sports gambler" income age
Sports Betting

I hope the information provided is helpful!

Best regards,
Subject: Re: Sports betting users
From: bowler-ga on 30 Mar 2006 13:05 PST
They look like this:

and this:
Subject: Re: Sports betting users
From: badger75-ga on 30 Mar 2006 19:05 PST
"what does the average sports gambler look like? (ie: age range, income
range, etc..).  How often do they bet, and how much do they bet

Most sports bettors are men. Other than gender, all socio-economic and
age groups gamble on sports. An NFL owner of the 1970's to '80's
gambled away most of his considerable wealth. Gambling ranges from
office pools to official betting through sports books, casino's and
race tracks. Gambling on-line is becoming common as is use of credit
cards, a bad combination. In the U.S., the Final Four of college
basketball, the NBA Finals, the MLB World Series and the NFL Superbowl
will generate billions of $$ in gambling proceeds. The World Cup in
Germany this Summer will be a boon to the gambling industry.
Compulsive betting is a major economic, law enforcement and public
health problem. The only winners are the book makers.
Subject: Re: Sports betting users
From: mitochondriawtf-ga on 04 Apr 2006 14:51 PDT
I think all the answerers should ask for more clarification. What do
you mean by sports gambling? Do you mean all sports gambling
internationally, or do you mean only casino or sportsbook gambling, in
the US? Of course, including gambling from every country would skew
the average dramatically. And unless there is more clarification about
the targets of the wager, the average could be skewed by wagers on
cockfights in Thailand, or even Texas Hold'em (Poker is considered to
be a legitimate sport by many. Consequently, wagers are sports

But I'll assumed that you meant US gambling, on professional sporting
events. To specify further, you probably meant gambling by Americans.
Most of the sports gambling takes place on internet site which are not
run in the US (often the Caribbean).

It's safe to say that the average American gambler is male, has a
disposable income that he or she can spend on recreation, and based in
the US.

I feel like some Taco Bell, but its not available in Iraq.
Subject: mitochondriawtf-ga
From: badger75-ga on 09 Apr 2006 15:05 PDT
The profile of gamblers world-wide is male and from all socio-economic
groups. Regardless of sport, the only differences would be the sums
risked and the means of exchange. The stated average age of 25-40 is
too narrow. Race tracks appeal to older men and a few women. So do
golf and tennis tournaments. The World Cup of soccer this Summer in
Germany will generate more gambling proceeds world-wide than any other
type of sports gambling. The psychology of gambling makes it a sport.
Subject: Re: Sports betting users
From: arav-ga on 21 Apr 2006 18:34 PDT
The typical better is from 25 to 65 years of age,mostly male or female
having education.He or she is usually driven to betting by sheer
desperation or pleasure.Wagering depends on the sport,the better and
the country he or she is residing.No. of times a better bets depends
on him or her.It can once a week,once a day,twice a week and so on.

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