?The typical customer is from 25 to 65 years of age, male and white.
He will have at least some college education and one or more major
credit cards. He will read only a few publications typically those
publications that deal with luxury items and or sports. He will also
have an avocation towards the sport he prefers to wager on.?
Betting is cyclical
?Wagering is cyclical depending upon the individual sport seasons. US
sports see the most activity, in order, are: American Football
(professional and college), Basketball (professional and college),
Baseball, and Hockey. The summer is the slowest season from mid-June
through late-July with activity picking up in early August with
preseason American Football. The period from the beginning of
September through the end of January is the busiest with the College
Football Bowl Season, Football Playoffs and Super Bowl bringing the
most action for the whole year. Basketball, Hockey, and the beginning
of Baseball in April keep operations active from February to
Bookmaking: A practical study on how illegal bookmakers operate and
their weak points.
For additional details please download this publication.
Online gambling on sports in America
?One of the reasons for the large amount of online sports bettors is
the similarity between the typical sports gambler and the typical
heavy internet user, according to David Lee, of Mandalay Bay casino.?
Lee stated that:
- 77% of online sports gamblers are men
- They tend to be single,
- 25-34 years old
- college educated
- incomes between $40,000 and $80,000 per year.
"Jay Davis, president of Triumph Marketing, a marketing agency that
has clients in the online gaming industry, states: ?A typical customer
for an online sports book is a male 25-40 with an average income of
$70,000 per year. They are typically college educated and avid sports
A Profile of the Online Gambler by Rob Jay
According to Bet365USA owner John Coates, the average bet on American
sports is about $103.
Everyedge Sports Book Central
Sportingbet Plc, a leading online sports betting and gaming group
states that in America their average sports bet size was relatively
constant at $58 (2004: $60) .
?In the 12 months ended 31 July 2005, the number of customers who bet
on the region?s sports betting websites rose by 31.4% to 188,856
(2004: 143,689). The number of sports bets placed by these customers
rose by 33.7% to 25.4m (2004: 19.0m) at a rate of 135 bets per
customer per annum (2004: 132 bets). The average sports bet size was
relatively constant at $58 (2004: $60). The sports margin percentage
was within normal operating parameters at 6.1% (2004: 6.5%). The
number of customers who bet in the region?s gaming websites rose by
39.3% to 111,919 (2004: 80,363). The number of gaming bets placed by
these customers rose by 32.7% to 258.2m (2004: 194.6m) at an average
bet size of $11 (2004: $12). The gaming margin percentage was constant
at 1.9% (2004: 1.9%).
The cost of acquiring new active customers has fallen to $368 per new
active customer (2004: $391), yielding a cash payback period of less
than three months. Unit cost has also fallen by 14.0% to £0.60 per £1
of standard gross profit (2004: £0.70).?
World Series of Poker Survey Highlights
?More than half of World Series of Poker players enjoy playing other
table games at the casino. About a quarter also play slots and place
bets in the sports book.?
Profile of the American Casino Gambler: Harrah's Survey 2004
?In sports, the average bettor will spend a certain amount of time
listening to ESPN, trying to get the latest info.?
Online Casino News
?Race and sports gamblers are largely attracted to the skill of
wagering, while slot players are largely passive gamblers who do not
gravitate to table games or sports wagering.?
California Nations Indian Gaming Association
Sports Betting Industry "average OR typical bet"
"Sports gambler" income age
Demographics of "sports gambler" income age
I hope the information provided is helpful!