Many businesses are using podcasting, both for internal and external
purposes. BusinessWeek magazine is using podcasting extensively to
provide an alternative method for communicating with subscribers. The
magazine is also devoting extensive resources to covering podcasting.
CNN provides podcasts of its content through its web site. "Toyota
has launched a podcast campaign to promote its Lexus IS, in
partnership with Vibe Magazine and independent hiphop/jazz fusion
recerd label Hidden Beach Recordings." "Lexus Uses Blog Ads to Promote
Posted by: Rick E. Bruner of ExecutiveSummary.com (01/5/06)
Here are several articles describing business usage of podcasting:
"NPR looks to podcasting technology" by Suzelle Tempero, Dayton
Business Journal (March 10, 2006)
describes podcasting activities by National Public Radio.
"Corporate Podcasting" by Heather Green, BusinessWeek (January 10,
describes IBM's podcasting activities.
"Searching for the Pod of Gold" BusinessWeek (November 14, 2005)
describes how companies are seeking to profit from podcasting through
creating aggregation services and selling advertising.
"Podbridge: Podcasting Metrics" by Heather Green, BusinessWeek
(February 17, 2006) http://www.businessweek.com/the_thread/blogspotting/archives/2006/02/podcasting_metr.html?campaign_id=search
describes the lack of metrics currently associated with podcasting and
one company's effort to address this problem.
"And Now, A Podcast From Our Sponsor" BusinessWeek (November 14, 2005)
describes several companies' podcasting efforts.
"Giving iPods to the sales force" by Steven Baker, BusinessWeek (June
2, 2005) http://www.businessweek.com/the_thread/blogspotting/archives/2005/06/giving_ipods_to.html
describes Paradyne's use of podcasts for internal communications.
"Different Approaches to Corporate Podcasts" by Heather Green,
BusinessWeek (November 2, 2005)
describes podcasting efforts by Purina, Whirlpool, and Simon &
"Who is Podcasting? Did you guess Whirlpool?" by Heather Green,
BusinessWeek (September 27, 2005)
describes Whirlpool's podcasts.
"Why podcasts won't help promote your business" by Dave Taylor,
Intuitive Systems (July 9, 2005)
provides an alternative point of view on why he believes podcasts are
not a good investment for businesses.
BusinessWeek has a whole series of podcasts on the business of
podcasting accessible via
"Podcasts Station: Business Marketing Podcasts Tips Interviews and
News" http://business.podblaze.com/ provides several podcasts covering
the use of podcasts as business marketing tools. "Business Marketing
With Podcasts: What Marketing Professionals Should Know, Part 2"
states that it provides "real-life success stories and recommended
Search terms: podcasting business site:www.businessweek.com; Business
use of podcasting