I'm sorry to hear about your problems with AWSM Technology, and I hope
the information provided here can help you sort things out with them.
From what I can tell, they are indeed a legitimate company.
However, they are not at all 'transparent' -- that is, it is a very
tough company to dig up any information about, other than what they
themselves present on their website. That lack of transparency always
throws up a red flag in the back of my mind. But it doesn't
necessarily mean that they are a scam, or a particularly bad company
to do business with.
It is difficult, however, to figure out exactly what their business
model is, and how they -- or you -- can earn money through their
Let me walk through some of the tidbits of information I was able to
uncover about AWSM Technology, and the principle players behind it.
Hopefully, these will help you to expand the scope of your contacts
with the company, and find a way to resolve your complaints with them.
First step is a whois search for the registrants of the various AWSM sites:
AWSM Technology, LLC
7250 N. 16th Street, Suite 402
Phoenix, AZ 85016
The phone here is answered as AWSM Technology, so you can certainly
contact the company at this number, if you haven't tried that route
already. Note that there is a rather impersonal email contact as
well, which you might also want to try.
The company's other sites contain similar information, although the
names of individuals vary a bit:
Ad Forsight, LLC
7250 N. 16th Street, Suite 402
AWSM Technology, LLC
7250 N. 16th Street, Suite 402
As you can see from their email address, AWSM Technology also does
business as Ad Forsight (sometimes written as Ad For'Sight), and a
whois search on that name turns up a familiar listing, though they use
Network Solutions (a domain name company) as a mailing address, rather
than their AZ address:
AWSM Technology LLC
Administrative Contact, Technical Contact
AWSM Technology, LLC
c/o Network Solutions
P.O. Box 447
Herndon, VA 20172-0447
You mentioned that you alrady had a look at their BBB report, but I
thought a second look was worthwhile:
BBB Reliability Report
AWSM TECHNOLOGY LLC
7500 N. Dreamy Draw Drive #212
Phoenix, AZ 85020
Original Business Start Date: 01/01/93
Type of Entity: Corporation
Principal: Matthew O'Brien, President/CEO
Customer Service Contact: Mike Karber, In House Counsel
Phone Number: 602-393-2001
Fax Number: 602-252-8588
Email Address: email@example.com
Web Site Address: www.awsmTechnology.com
Membership Status: no
"...Based on BBB files, this company has an unsatisfactory record with
the Bureau due to unanswered complaints..."
ADDITIONAL BUSINESS NAMES
This company also does business as:
AD FORSIGHT, LLC.
ADDITIONAL TELEPHONE NUMBERS
Additional phone numbers for this company include:
Additional addresses for this company include:
1700 N. 7th Avenue #260, Phoenix, AZ 85007
7250 N. 16th Street, #402, Phoenix, AZ 85020.
Note that the BBB record identifies an individual (Mike Karber) as the
Customer Service Contact, and provides email and other contact
information -- you should certainly give this a try, if you haven't
By the way, you mentioned that AWSM Technology had indicated to you
that they were a member of the BBB (which they are not, as you know).
I didn't see any such indication on their websites, though. Where did
you come across their mention of being a BBB member?
Since AWSM Technology has an Arizona address, I checked a couple of
relevant state government sites, including the site for the Attorney
General's Office, which notes, rather unhelpfully:
The complaint process, by law, is confidential, therefore this office
cannot reveal complaints or investigations against a particular
company or merchant.
So...if any complaints have been filed with the AG's office, you
certainly won't find out about through their website.
However, you CAN file a complaint yourself, if you feel that is
warranted. The site has an online form for this, and some guidance as
Arizona Attorney General's Consumer Complaint Form
...If you believe you have been the victim of consumer fraud, you
should first contact the company in writing and specifically request
the relief that you feel is appropriate.
...It is often best to file your complaint directly with a state or
federal agency charged with regulating the person or business who is
the subject of your complaint. In addition to filing a complaint
directly with the regulatory agency, you can also file a complaint
online with the Arizona Attorney General's Office.
Businesses also register with the state's Corporation Commission, so I
checked there as well:
Arizona Corporation Commission
State of Arizona Public Access System
and found the registrations for:
L11378579 AWSM OUTLETS, L.L.C.
L11378568 AWSM TECHNOLOGY, L.L.C.
The information is similar for both names, and contains an interesting twist:
AWSM TECHNOLOGY, L.L.C.
Officer and Director Information Name: GRAMERCY COMMERCIAL HOLDINGS L
Address: PO BOX 11
CHARLES TOWN NEVIS, XX xxxxxxxxx
Date Assigned: 06/11/2004
Hmmm. AWSM appears to be owned or operated or otherwise strongly
affiliated with a holding company located in Nevis, in the Caribbean.
There's nothing inherently wrong with this. Nevis is supposed to be
lovely, and it affords strong legal and privacy protections for
companies registered there. However, there is no way that I know of
to get any additional information on Gramercy Commercial Holding.
Through a Google search, it only appears in conjunction with AWSM. I
saw no indication that the holding company is 'holding' anything other
A Google search also turned up this press release from 2005, which
again gives credence to the viability of AWSM as a 'real' company with
a real business:
AWSM Technology Finds Entellium CRM Excellent; Usability Propels
Entellium Past Salesforce.com for Web-Marketing Company
11 October 2005
...Entellium ( http://www.entellium.com ) today announced that AWSM
Technology has selected Entellium's hosted CRM suite for its sales,
customer service and marketing teams. More than 50 employees will use
Entellium to manage leads and opportunities through the sales process,
handle customer service inquiries, as well as to run and manage
...AWSM Technology cited usability as a key reason for selecting Entellium.
..."Entellium was the only provider that gave our sales, service and
marketing employees a view of customer data that is relevant to their
job function," said Matt O'Brien, president and CEO of AWSM
Technology. "Salesforce.com and the other applications we considered
had a much more complicated user interface, which we believed would
make them harder to learn and use. Entellium's clean interface and
automation features convinced us they were the right choice."
About AWSM Technology
AWSM (Advanced Web Site Marketing) Technology is a software licensing
company that utilizes proprietary leading edge Internet technology for
marketing and advertising campaigns. The company's core solution,
coupled with live metrics and comprehensive analytics, bring
consistent results to online marketing campaigns. Additionally, the
company's diverse community of members and consumers bring immediate
results to businesses that are looking to qualify leads and increase
sales. The AWSM management team offers years of proven experience in
the planning, creative and development areas of online commerce. This
broad background coupled with major Internet industry partners and
sponsors positions AWSM Technology as a significant leader within the
online marketing and e-commerce space. For more information, please
One of their sites also mentions some pretty heavy hitters:
...AWSM has been instrumental in achieving sales growth strategies for
Circle K, Cobre Tire/Bridgestone, Motorola, ConocoPhillips and Billy
Blanks' Tae Bo.
If they are making this up, they are inviting some bigtime lawsuits
from some very powerful entities...I suspect that they really do
business with these companies.
Several of their sites mentioned that terms like AWSM! were registered
trademarks, so I checked with the US Trademark Office, and uncovered
some pretty useful information:
Word Mark AWSM!
AWSM (Advanced Web Site Marketing) is software and a proprietary
process for marketing and advertising web sites online and offline
Filing Date January 20, 2005
(APPLICANT) AWSM Technology LLC Dale Merritt, USA Matthew O'Brien, USA
Christopher Bown, USA Thomas Wagner, USA Susan Maunders, USA LTD LIAB
CO ARIZONA Suite 402 7250 North 16th Street Phoenix ARIZONA 85020
Trademark/Service Mark Application, Principal Register
Serial Number: 78551124
Filing Date: 01/20/2005
NAME AWSM Technology LLC
INTERNAL ADDRESS Suite 402
STREET 7250 North 16th Street
ZIP/POSTAL CODE 85020
COUNTRY United States
In case you missed it, the listing provides the names of company
principles, and the email address of Matthew O'Brien, the company
You'll certainly want to contact Mr. O'Brien, I would think, if you
don't find satisfaction through your other contacts.
By the way, the general email scheme for the company seems to be first
initial-last name @awmstechnology.com, in case you want to try
emailing any of the other contacts at the company.
Need additional information?
You can purchase a Dun and Bradstreet report on Ad ForSight:
Just search for [ ad forsight ] and under 'State', select Arizona.
AD FORSIGHT, INC.
1700 N 7th Ave Ste 101
Dun and Bradtreet offers a number of different types of reports,
starting at about $10, and ranging up into the hundreds. I've never
purchased one myself, so I can't directly vouch for their utility, but
the reports are widely used in business:
Comprehensive Insight Plus Report
List Price: $139.99
Company Profile Report
List Price: $9.99
...and so on.
By the way, I also conducted quite a comprehensive search on Google,
in newspaper databases, and in legal databases, to look for any
information on lawsuits or complaints regarding any of the various
company names that AWSM operates under, or any of the principles
associated with the companies. Much to my surprise, nothing turned up
in the way of overt problems. I did not come across any lawsuits.
Perhaps it's a case of no news is good news.
Again, I hope you are able to work out your problems with this company.
If there is anything else I can do for you, let me know by posting a
Request for Clarification, and I'm at your service.