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Q: Casual Gaming Market ( Answered 4 out of 5 stars,   1 Comment )
Question  
Subject: Casual Gaming Market
Category: Computers > Games
Asked by: inquiringmind826-ga
List Price: $50.00
Posted: 02 Apr 2006 11:56 PDT
Expires: 02 May 2006 11:56 PDT
Question ID: 714672
How large is the US casual gaming market in 2006?
What are the growth projections for the market over the next 5 years?
Who are the top 5 players in the market?
How much market share do the top 5 players have?
Answer  
Subject: Re: Casual Gaming Market
Answered By: belindalevez-ga on 29 Apr 2006 07:34 PDT
Rated:4 out of 5 stars
 
<Casual gaming market

There are currently an estimated 56 million casual gamers worlwide.
Now - $350 million
2008 - $1 billion
2010 ? 80 million players.
Source: JupiterResearch
http://www.businessweek.com/magazine/content/05_40/b3953044.htm

Casual gamers make up about 1% of the $20.5 billion game-software
market. By 2010 that may surge to $2.1 billion or 5% of sales.
Source: David Cole, DFC Intelligence.
http://www.businessweek.com/innovate/content/oct2005/id20051013_044501.htm

Around 60 to 70 percent of casual gamers are estimated to be women.
Michael Schultzler, vice president of RealNetworks estimates that the
casual gaming market is worth around $2 billion to $3 billion
globally.
Source: RealNetworks expands into casual games Market. Maija Palmer. 
http://66.249.93.104/search?q=cache:Af1vtHbc9dYJ:www.msnbc.msn.com/id/11212103/+%22casual+gaming%22+%22market+share%22&hl=nl&ct=clnk&cd=4

This site has an extract from report from screen digest that shows
2005 Casual game subscriptions - $85 million
2005 Casual game downloads - $189 million.
http://www.philsteinmeyer.com/date/2005/12/

-------------------------------------------
Market share
The market is changing fast with new entrants,  the internet portals
increasing their offering of casual games and a number of
consolidations.

Based on a total market of $350 million:

Electronic Arts ? pogo.com
Revenue - $57.7 million
16.5% market share

New entrant THQ expects to match pogo.com revenue in two years. 

Internet portals such as Yahoo (YHOO) , Time Warner's AOL (TWX) and
Microsoft Corp.'s (MSFT) MSN Network have been beefing up their casual
game offerings.
Source: THQ to make push into casual games. Scott Banerjee.
http://66.249.93.104/search?q=cache:9r8C4BWzfJgJ:aolsvc.news.aol.com/business/article.adp%3Fid%3D20060330170309990025+%22casual+gaming%22+aol+revenue&hl=nl&ct=clnk&cd=6

Real Networks 2005 games Revenue - $56.3 million
16% market share.
http://www.gamasutra.com/php-bin/news_index.php?story=8170

Fun Technologies Inc 
2005 revenue $20 million. Source: Egaming review.
About 6% market share.
http://66.249.93.104/search?q=cache:-uQRV1BkTbYJ:www.funtechnologies.com/images_fun/press/eGaming%2520Review%2520article_Second%2520success_Dec%252005.pdf+skilljam+revenue&hl=nl&ct=clnk&cd=2

Wild Tangent revenue - $17 million. Source: Where the game is the
medium. Leslie Walker. Washingtonpost.com

About 5% market share.
http://www.washingtonpost.com/wp-dyn/articles/A25512-2004Dec1.html

Big Fish Games does not publish its revenue figures. 
Source: Angel investors put up $5 million to play with Big Fish Games
http://seattlepi.nwsource.com/business/250668_bigfish03.html

Casual gaming website Big Fish Games, one of the top four casual
gaming websites, has acquired French casual game developer FunPause.

Big Fish Games, which publishes, develops and distributes online
games, distributed 100 million casual games to 25 million customers in
2005, and also released 365 games the same year. The acquisition of
FunPause is expected to help Big Fish gain an even stronger grasp on
the burgeoning worldwide casual games market. Source: Big Fish
acquires FunPause.
http://www.next-gen.biz/index.php?option=com_content&task=view&id=1978&Itemid=2>



<Search strategy:>


<"casual gaming" 2010 million>
<://www.google.com/search?hl=nl&rls=GGLG%2CGGLG%3A2006-12%2CGGLG%3Aen&q=%22casual+gaming%22+2010+million&lr=>

<realarcade "casual games" revenue>
<://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLG,GGLG:2006-12,GGLG:en&q=realarcade+%22casual+games%22+revenue>

<"casual gaming" "market share">
<://www.google.com/search?hl=nl&rls=GGLG%2CGGLG%3A2006-12%2CGGLG%3Aen&q=%22casual+gaming%22+%22market+share%22&lr=>

<"casual gaming"  billion>
<://www.google.com/search?hl=nl&rls=GGLG%2CGGLG%3A2006-12%2CGGLG%3Aen&q=%22casual+gaming%22++billion&lr=>


<Hope this helps.>
inquiringmind826-ga rated this answer:4 out of 5 stars
Nice work

Comments  
Subject: Re: Casual Gaming Market
From: royalgriffin-ga on 21 Apr 2006 08:52 PDT
 
http://www.dfcint.com/game_report/online_game_forecasts_toc.html

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