I am looking for the author of a certain quote. I may be paraphrasing
here but the quote is something like this:
?Research has found that the women who define themselves first and
foremost as ?moms? opt for the minivan; the women who define
themselves by who they were before they were moms opt for the SUV.
For men, the social and emotional aspects of selecting an SUV versus a
minivan are even more starkly defined.?
It would be nice to get the article where this was published. I am
trying to prove a point in a publication and if I cannot get the
actual quote, something very similar to this will work. |
Request for Question Clarification by
bobbie7-ga
on
06 Apr 2006 16:54 PDT
Marketingevolution,
"What Now" by Tom Magliozzi
The Minivan
"...the minivan is a product that has a clearly defined target market,
and was perfectly designed to satisfy the needs of that target market
?namely, baby boomers, having kids and living in the suburbs where it
is necessary to drive their own kids, and their kids' friends to
school, play groups and other events. Sedans were too small. Minivans
were perfect ? and did not have to rely on horsepower and/or speed to
be attractive to the target market."
Women & SUVs
"What about the women who buy SUVs? Well, they want to be big and
strong and intimidating, as well. If they have any true vehicular
needs that are fulfilled by the SUV, those needs could better be
served by the minivan ? which they eschew because they are attempting
to avoid the "minivan mom" stereotype. Let us not forget the maxim
that, "Our vehicle helps us become who we wish we really were."
Cartalk
http://cartalk.com/content/rant/whatnow1105/
Please let me know if these excerpts would suit your purpose.
Thank you,
Bobbie7
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Request for Question Clarification by
bobbie7-ga
on
06 Apr 2006 17:45 PDT
Or perhaps something similar to this?
"They classified existing minivan customers into two groups: active
young families and recreation-minded empty-nesters. Then, after
discussions with sales, marketing, and design representatives, they
identified a third group who weren't being served by the existing
products: working mothers. They were defined as women trying to
balance their own lives with responsibilities for home and family.
They liked the utility of the minivan but hated its image.
As designers sketched proposals that would appeal to the new target
customer, planners met with consumers in Los Angeles, San Diego,
Chicago, and Stamford, Conn., to learn more about the emotional
baggage associated with minivans. After a nationwide study of 4,716
potential customers, divided into groups such as "sexy moms" and
"style seekers," the concept was further refined."
http://money.cnn.com/magazines/fortune/fortune_archive/2003/07/21/346121/index.htm
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Request for Question Clarification by
bobbie7-ga
on
10 Apr 2006 16:24 PDT
Marketingevolution,
Did you have a chance to check out the information I found.
Thanks,
Bobbie7
|
Clarification of Question by
marketingevolution-ga
on
13 Apr 2006 11:56 PDT
I'm still checking with the publisher, but I don't think it's going to
work for what we are trying to accomplish. However, I do appreciate
the effort. Can we renegotiate the price for this answer? I'd like
to reward the effort, but since it's not exactly what we needed I'm
not sure about the full $40.00.
Thanks so much. You have been great.
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Request for Question Clarification by
bobbie7-ga
on
13 Apr 2006 12:09 PDT
"Can we renegotiate the price for this answer?
I'd like to reward the effort, but since it's not exactly what we needed I'm
not sure about the full $40.00."
Yes, sounds good to me.
You can change the price by going to "My Account,"
selecting "My Unanswered Questions", clicking on the question, and
then clicking on "Change Question Parameters" to modify the pricing.
Just enter the new price and then I will post my findings in the
answer box to collect the fee.
Thank you,
Bobbie7
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