Here's the problem.

Apple says that you need to upgrade in order to view content
fullscreen. But they forgot to mention that you still couldn't do that
with a content embedded in a webpage.

If you have ever used Windows Media Player, you would know that when
the content is playing in the browser, you can simply double-click on
the screen to get a full-screen mode.

Is there anyway to trick Quicktime (both Windows & Mac) to behave that
way? I'm aware that you can have an extra QTL file and have quicktime
launched separately to be able to get a full-screen mode. But that's
not an option for me.