<Personal lubricants.
Estimated world market.
The level of sales of lubricants is approximately 33% of the sales of
condoms (see 2005 figures). World sales of condoms are $4 billion
giving an estimated lubricant market of $1.32 billion.
http://66.249.93.104/search?q=cache:aT5xTgaa4p0J:www.global-campaign.org/clientfiles/WSJ.pdf+condoms+%22%244+billion%22&hl=en&ct=clnk&cd=3
----------------------------------------
US sales and growth.
2005 Sales of personal lubricants are $92 million a year. The KY brand
accounts for more than two-thirds of the category. This puts KY brand
sales at approximately $61.3 million. Source: Information Resources
Inc.
http://www.boston.com/business/healthcare/articles/2005/11/06/sex_aids_targeted_to_women_go_mainstream/?page=1
2005 sales for 52 weeks ending July 10, 2005 ? 88.4 million up 8.2%
Unit sales ? 15.6 million up 4.9%. Total dollar sales and total unit
volume of supermarkets, drug stores and discount stores excluding
Wal-Mart Stores Inc.
Source Information Resources Inc.
http://www.highbeam.com/library/docFree.asp?docid=1G1:136649264&key=0C177A56741C15691208021D076F06087D07740C717E750770080F
2005 ? sales $87 million
Source Information Resources Inc.
http://66.249.93.104/search?q=cache:Bpao7TDwH2wJ:abtweb.newsedge.com/1stbin/read_story/FIRST/050813/39/1/8/16+%22Information+Resources+inc%22+%22personal+lubricants%22&hl=en&ct=clnk&cd=9
2005 Personal lubricant sales were $53.1 million in the drug class
and are growing at 11%. Here a comparison is given to condom sales.
Lubricant sales are equivalent to 33% of condom sales. Source :
Information Resources
http://www.looksmartmakeup.com/p/articles/mi_m3374/is_10_27/ai_n15678354/pg_2?pi=stymak
2004 - $85.2 million. Up 26.2%. Unit sales ? 15.4 million up 16.4%.
Average price per unit $5.54.
Private label - $8.72 million, down 7.2%. Unit sales 2.5 million down
8.6%. Average price per unit $3.42.
Source Information Resources Inc.
http://www.privatelabelbuyer.com/content.php?s=PB/2004/08&p=10
2004 sales - $51.6 million ? 11% rise.
Source: ?The change? may be inevitable, but suffering is not. By Meryl
Davids Landau. Prevention.com.
http://www.prevention.com/article/0,5778,s1-1-93-152-6160-1-P,00.html
2004 ? Drug store sales of personal lubricants were $50 million.
Drug stores account for 69% of the market and food & mass
merchandisers account for 31%.
Source: Family planning has something for everyone. July 11, 2005. Drug Topics.
http://www.drugtopics.com/drugtopics/article/articleDetail.jsp?id=169959
2003 ? Personal lubricants sales $69 million up 13.5 %. Unit volume ?
13.3 million up 4.6%. Source: IRI.
http://www.highbeam.com/library/docFree.asp?docid=1G1:108789800&key=0C177A56741C1569120B071E026B06087D07740F7F7F79077A0E0B
2002
Based on the above figure 2002 sales were $61 million.
2002 - $60 million water based lubrication market.
Trojan finally gets into bed with gays. Michael Wilke. November 02/2002.
http://www.ihaveanidea.org/articles/entries/00000047.htm
1998 - $50 million
Source: All signs are good for OTC sales in wake of huge Viagra
success. Drug Store News. June 22, 1998.
http://findarticles.com/p/articles/mi_m3374/is_9_20/ai_50161775/pg_2
1994 - $32.7 million in drug store sales. Up 16 percent. Source: Towne-Oller.
http://www.findarticles.com/p/articles/mi_m3374/is_n6_v17/ai_16917740
1993 - $28 million in drug store sales.
1992 - $27.6 million
1991 - $22.6 million.
Source: Towne-Oller.
http://www.findarticles.com/p/articles/mi_m3374/is_n6_v17/ai_16917740
----------------------------------------
Market share
2003 market share.
The three market leaders have together 85% of the market.
KY Jelly ? 52% market share
Private Label ? 18%
Astroglide ? 15%
Source: K-Y Jelly, we hardly knew you. By Lynn Harris. Salon.com
http://dir.salon.com/story/mwt/feature/2003/05/01/k_y/index.html
Based on the 2003 figures above this gives sales of
KY Jelly ? $35.8 million
Private Label ? $12.4 million
Astroglide ? $10.35 million
-------------------------------------
Purchasing habits.
Women are purchasing lubricants three to four times a year at an
average of $6 to $7 per purchase. Annual purchases are about $28. Inc.
Source : Trigg Laboratories.
Driving personal lubricant sales are female baby boomers who are
reaching menopause, younger women taking oral contraceptives,
lactating mothers and women who are taking anti-depressants.
http://www.findarticles.com/p/articles/mi_m3374/is_10_27/ai_n15678354
95% of all adult women suffer from occasional vaginal dryness. More
frequent dryness problems are experienced by 73 million sexually
active women in the U.S between the ages of 18 and 75, and by the 47
million women in the child bearing years of 18 to 39. 54% of those
sexually active women (39 million) also express a desire to improve
sexual intimacy and performance in their relationships.
Source: Sylkonline.com
http://www.sylkonline.com/womenshealthpersonallubricants.html
Over 20 million women in the United States and Canada are affected by
vaginal dryness and will seek to purchase a topical lubricant.
Source: Magic International.
http://www.marketingm.com/
-----------------------------------------
Brands
---------------------------------------
The KY brand accounts for more than two-thirds of the category.
Source: Information Resources Inc.
http://www.boston.com/business/healthcare/articles/2005/11/06/sex_aids_targeted_to_women_go_mainstream/?page=1
KY Brand has over 50% of the personal lubricant market.
Source: Commercial Closet
http://www.commercialcloset.org/cgi-bin/iowa/portrayals.html?record=1031
Since 2003, Johnson & Johnson said, it has seen its share of the
market for warming lubricants slip from 100 percent to 41 percent last
year, due in part to what it said have been copycat products.
Source: Trademark lawsuits embroil two D.M. companies. S.P. Dinnen.
March 22, 2006. DesMoinesRegister.com
http://desmoinesregister.com/apps/pbcs.dll/article?AID=/20060322/BUSINESS04/603220369/1029/BUSINESS
KY warming liquid sales of $2.5 million for the 12 weeks ended July 11 2004.
Source: Information Resources Inc.
http://www.findarticles.com/p/articles/mi_m3374/is_10_26/ai_n6193237
KY warming liquid 2004 sales $20,293,720. Change from a year ago 56.9%.
Source: Information Resources Inc.
http://66.249.93.104/search?q=cache:PQw1pJBMLLUJ:www.drugtopics.com/drugtopics/article/articleDetail.jsp%3Fid%3D156502+%22Information+Resources+inc%22+%22personal+lubricants%22&hl=en&ct=clnk&cd=8
KY category growth
In Canada, last year, K-Y(R) Brand drove 83 per cent of the category
growth and is the undisputed category leader with more than 50 per
cent share of the market.
http://www.newswire.ca/en/releases/archive/February2005/07/c1390.html
-------------------------------------
Astroglide
Sales of Astroglide are expected to reach $16 million next year.
Source: NCTimes.com
http://www.nctimes.com/articles/2005/07/03/news/inland/vista/22_04_057_2_05.txt
Astroglide website
http://www.astroglide.com/about.asp
----------------------------------
Private label personal lubricants
2004 Sales - $10.5 million. Units sales ? 2.7 million.
Source: Information Resources Inc.,
http://www.privatelabelbuyer.com/content.php?s=PB/2005/05&p=10&sc=3
-------------------------------------
Pjur Eros Brand
70 million bottles have been sold in 12 years.
Source: pjurusa.
http://pjurusa.com/faq.html
------------------------------------
Wet International website
http://www.wetinternational.com/wet_aboutus.shtml
------------------------------------
ID Lubricant
Westbridge Laborities Inc
Trigg Laboratories began in 1989 and carries a large variety of
personal lubricants, flavored lubricants, flavored heating massage
lotions, and aromatherapy heating massage oils. They sell to multiple
channels of distribution novelty/boutique stores and mass market...
including strong sales to the top 10 United States pharmacy chains.
Trigg Laboratories products are also available in 62 countries and
sales continue to expand throughout the world.
http://www.idlube.com/contact.php
------------------------------------
Trojan
The condom business benefited from the addition of two new products to
the Trojan line, Shared Pleasure(TM) and Magnum(TM) with Warm
Sensations(TM), a unique lubricant system which warms the skin on
contact for enhanced pleasure. International sales of $55.8 million
were 17.4% higher as reported, and 3.2% higher adjusted for the
foreign exchange gains of $6.7 million, primarily due to strong growth
in the U.K. and Canada.
Source: Business Wire.
http://investor.churchdwight.com/phoenix.zhtml?c=110737&p=irol-newsArticlePrint&ID=525312&highlight=
----------------------------------------
-----------------------------------------
UK market
UK
Sales of feminine care/lubricating jelly products grew 10% in 2004.
Source: PAGB
http://www.pagb.co.uk/pagb/primarysections/marketinformation/otcmarketgrowth.htm
2003 sales ? GBP18.2 million
2002 sales ? GBP 16.1 million
Source: PAGB
http://www.pagb.co.uk/pagb/downloads/marketinformation/OTC%20Volume%20Sales%202003.pdf
2003 sales ? GBP19.4 million
Source: KeynoteŽ OTC Pharmaceuticals 2004 Report
http://www.sexualhealthgroup.com/pages/news/company_news_archive/company_news3.htm
2001 unit sales ? 5 million
2000 unit sales ? 4.5 million
% change ? 12.7%
Source: PAGB
http://66.249.93.104/search?q=cache:zCJqYJzeamkJ:www.pagb.co.uk/pagb/downloads/marketinformation/OTC%2520Volume%2520Sales%25202001.xls+%22feminine+care%22+jelly+%22million%22&hl=en&ct=clnk&cd=2
---------------------------------------
Canadian market
Canada 2005
Sales of personal lubricants grew 20%
Source: ACNielsen.
http://66.249.93.104/search?q=cache:44J-XGdipH8J:www.ccgd.ca/pdf/State%2520of%2520the%2520Industry%2520-%2520Press%2520Release%2520-%2520Feb%252021%2520-%2520English.pdf+%22personal+lubricants%22+market+billion&hl=en&ct=clnk&cd=35
------------------------------------
Market reports.
This report published by Mintel International Group Ltd gives sales
of personal lubricants fro 1990 to 2004 and forecasts sales to 2009.
The report costs $2,995.00. Reports are also available for Taiwan,
Netherlands, Vietname, Hong Kong, China, Spain, Poland, Chile, Czech
Republic and Norway.
http://www.marketresearch.com/product/print/default.asp?g=1&productid=1052859
Links to the reports for other countries can be found on this
MarketResearch.com page.
http://www.marketresearch.com/product/display.asp?productid=1052859&xs=r
Personal Lubricants Report. 2003. Kline and Company. Price $24,600.
Sections of the report can be purchased from $25.00
http://klinegroup.ecnext.com/coms2/summary_0229-69246_ITM
This report from Global HealthCare Associates looks at the market for
a new lubrication product.
http://www.4zestra.com/PDF/Zestra%20Market%20Research.pdf>
-----------------------------------
<Search strategy:>
<"personal lubricants" million market>
<://www.google.com/search?hl=en&lr=&q=%22personal+lubricants%22+million+market>
<"personal lubricant market">
<://www.google.com/search?q=%22personal+lubricant+market%22+&hl=en&lr=&start=10&sa=N>
<"personal lubricant" market million>
<://www.google.com/search?hl=en&lr=&q=%22personal+lubricant%22+market+million>
<"market share" ky lubricants>
<://www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2006-12%2CGGLG%3Aen&q=%22market+share%22+ky+lubricants>
<Hope this helps.> |
,
0 Comments
)