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Q: Market Size of Personal Lubricants ( Answered 5 out of 5 stars,   0 Comments )
Subject: Market Size of Personal Lubricants
Category: Reference, Education and News > Consumer Information
Asked by: kevin411-ga
List Price: $100.00
Posted: 06 Apr 2006 23:52 PDT
Expires: 06 May 2006 23:52 PDT
Question ID: 716392
What is (i) the total U.S. and worldwide market size for personal
lubricants (sex lubricants) segmented by brand, and (ii) the year over
year growth in market size over the past 5 years for the U.S.  Segment
analysis should include major brands such as KY Jelly, Astroglide,
Wet, Pjur, ID Lube, etc.
Subject: Re: Market Size of Personal Lubricants
Answered By: belindalevez-ga on 10 Apr 2006 15:44 PDT
Rated:5 out of 5 stars
<Personal lubricants.

Estimated world market.
The level of sales of lubricants is approximately 33% of the sales of
condoms (see 2005 figures). World sales of condoms are $4 billion
giving an estimated lubricant market of $1.32 billion.


US sales and growth.

2005 Sales of personal lubricants are $92 million a year. The KY brand
accounts for more than two-thirds of the category. This puts KY brand
sales at approximately $61.3 million. Source: Information Resources

2005 sales for 52 weeks ending July 10, 2005 ? 88.4 million up 8.2%
Unit sales ? 15.6 million up 4.9%. Total dollar sales and total unit
volume of supermarkets, drug stores and discount stores excluding
Wal-Mart Stores Inc.
Source Information Resources Inc.

2005 ? sales $87 million
Source Information Resources Inc.

2005 Personal lubricant sales were $53.1 million  in the drug class
and are growing at 11%. Here a comparison is given to condom sales.
Lubricant sales are equivalent to 33% of condom sales. Source :
Information Resources

2004 - $85.2 million. Up 26.2%. Unit sales ? 15.4 million up 16.4%.
Average price per unit $5.54.
Private label - $8.72 million, down 7.2%. Unit sales 2.5 million down
8.6%. Average price per unit $3.42.
Source Information Resources Inc.

2004 sales - $51.6 million ? 11% rise.
Source: ?The change? may be inevitable, but suffering is not. By Meryl
Davids Landau.,5778,s1-1-93-152-6160-1-P,00.html

2004 ? Drug store sales of personal lubricants were $50 million.
Drug stores account for 69% of the market and food & mass
merchandisers account for 31%.
Source: Family planning has something for everyone. July 11, 2005. Drug Topics.

2003 ? Personal lubricants sales $69 million up 13.5 %. Unit volume ?
13.3 million up 4.6%. Source: IRI.

Based on the above figure 2002 sales were $61 million.

2002 - $60 million water based lubrication market.
Trojan finally gets into bed with gays. Michael Wilke. November 02/2002.

1998 - $50 million
Source: All signs are good for OTC sales in wake of huge Viagra
success. Drug Store News. June 22, 1998.

1994 - $32.7 million in drug store sales. Up 16 percent. Source: Towne-Oller.

1993 - $28 million in drug store sales.
1992 - $27.6 million
1991 - $22.6 million.
Source: Towne-Oller.

Market share

2003 market share.
The three market leaders have together 85% of the market.
KY Jelly ? 52% market share
Private Label ? 18%
Astroglide ? 15%
Source: K-Y Jelly, we hardly knew you. By Lynn Harris.

Based on the 2003 figures above this gives sales of
KY Jelly ? $35.8 million
Private Label ? $12.4 million
Astroglide ? $10.35 million
Purchasing habits.

Women are purchasing lubricants three to four times a year at an
average of $6 to $7 per purchase. Annual purchases are about $28. Inc.
Source : Trigg Laboratories.

Driving personal lubricant sales are female baby boomers who are
reaching menopause, younger women taking oral contraceptives,
lactating mothers and women who are taking anti-depressants.

95% of all adult women suffer from occasional vaginal dryness. More
frequent dryness problems are experienced by 73 million sexually
active women in the U.S between the ages of 18 and 75, and by the 47
million women in the child bearing years of 18 to 39. 54% of those
sexually active women (39 million) also express a desire to improve
sexual intimacy and performance in their relationships.

Over 20 million women in the United States and Canada are affected by
vaginal dryness and will seek to purchase a topical lubricant.
Source: Magic International.

The KY brand accounts for more than two-thirds of the category.
Source: Information Resources Inc.

KY Brand has over 50% of the personal lubricant market. 
Source: Commercial Closet

Since 2003, Johnson & Johnson said, it has seen its share of the
market for warming lubricants slip from 100 percent to 41 percent last
year, due in part to what it said have been copycat products.
 Source: Trademark lawsuits embroil two D.M. companies. S.P. Dinnen.
March 22, 2006.

KY warming liquid sales of $2.5 million for the 12 weeks ended July 11 2004.
Source: Information Resources Inc.

KY warming liquid 2004 sales $20,293,720. Change from a year ago 56.9%.
Source: Information Resources Inc.

KY category growth
In Canada, last year, K-Y(R) Brand drove 83 per cent of the category
growth and is the undisputed category leader with more than 50 per
cent share of the market.
Sales of Astroglide are expected to reach $16 million next year.
Astroglide website

Private label personal lubricants
2004 Sales - $10.5 million. Units sales ? 2.7 million.
Source: Information Resources Inc.,

Pjur Eros Brand

70 million bottles have been sold in 12 years.
Source: pjurusa.


Wet International website

ID Lubricant
Westbridge Laborities Inc
Trigg Laboratories began in 1989 and carries a large variety of
personal lubricants, flavored lubricants, flavored heating massage
lotions, and aromatherapy heating massage oils. They sell to multiple
channels of distribution novelty/boutique stores and mass market...
including strong sales to the top 10 United States pharmacy chains.
Trigg Laboratories products are also available in 62 countries and
sales continue to expand throughout the world.

The condom business benefited from the addition of two new products to
the Trojan line, Shared Pleasure(TM) and Magnum(TM) with Warm
Sensations(TM), a unique lubricant system which warms the skin on
contact for enhanced pleasure. International sales of $55.8 million
were 17.4% higher as reported, and 3.2% higher adjusted for the
foreign exchange gains of $6.7 million, primarily due to strong growth
in the U.K. and Canada.
Source: Business Wire.


UK market

Sales of feminine care/lubricating jelly products grew 10% in 2004. 
Source: PAGB

2003 sales ? GBP18.2 million
2002 sales ? GBP 16.1 million 
Source: PAGB

2003 sales ? GBP19.4 million
Source: KeynoteŽ OTC Pharmaceuticals 2004 Report

2001 unit sales ? 5 million
2000 unit sales ? 4.5 million
% change ? 12.7%
Source: PAGB

Canadian market

Canada 2005
Sales of personal lubricants grew 20%
Source: ACNielsen.

Market reports.

This report published by Mintel International Group Ltd  gives sales
of personal lubricants fro 1990 to 2004 and forecasts sales to 2009.
The report costs $2,995.00. Reports are also available for Taiwan,
Netherlands, Vietname, Hong Kong, China, Spain, Poland, Chile, Czech
Republic and Norway.

Links to the reports for other countries can be found on this page.

Personal Lubricants Report. 2003. Kline and Company. Price $24,600.
Sections of the report can be purchased from $25.00

This report from Global HealthCare Associates looks at the market for
a new lubrication product.>

<Search strategy:>

<"personal lubricants" million market>

<"personal lubricant market">

<"personal lubricant" market million>

<"market share" ky lubricants>

<Hope this helps.>
kevin411-ga rated this answer:5 out of 5 stars
Great work done.  I will use this service again.  Researcher is very thorough.

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