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Q: E-Commerce Site Speed Industry Standards ( Answered 4 out of 5 stars,   1 Comment )
Subject: E-Commerce Site Speed Industry Standards
Category: Computers > Internet
Asked by: greenmaven-ga
List Price: $75.00
Posted: 07 Apr 2006 10:03 PDT
Expires: 07 May 2006 10:03 PDT
Question ID: 716510
What user response time (in seconds) is "unacceptably" slow for an
e-commerce site according to industry standards?  Please quote
reputable sources.
Subject: Re: E-Commerce Site Speed Industry Standards
Answered By: belindalevez-ga on 24 Apr 2006 05:31 PDT
Rated:4 out of 5 stars
<Ecommerce site speed ? industry standard

According to Marke Her, analyst with Enterprise Management Associates,
the wait becomes frustrating for most internet users after 4 seconds.
Source: The Billion-Dollar Question: What is the impact of web site
performance on E-commerce?

emarketer found the how long people will wait before they give up on a site.

Percentage of users waiting
10 seconds ? 84%
15 seconds ? 51%
20 seconds ? 26%
30 seconds ? 5%

Zona Reseach found that the bail out rate jumped after 7 to 8 seconds.

Source: Browser News.

According to HCI, 8 seconds is the limit for page loads.

A study by User Interface Engineering showed that users perceptions of
download times differed. Sites that were slower were actually rated as
faster by the user. was rated as the slowest by the users
but was the fastest at 8 seconds whereas was rated by users
as the fastest when it was actually the slowest at 36 seconds. The key
finding is seemingly when people accomplish what they set out to do on
a site, they perceive that site to be fast.
Source: Are we there yet? Bryan Eisenberg. ClickZ

Load times for the top sites.

Webmetrics analyses the load times of top sites.
The WM100 is a performance benchmark based on the average page load
times for 100 of the most visited sites on the Internet, as reported
by Nielsen/Netratings and Media Metrix. For each site in the WM100,
Webmetrics records both the home page HTML load time and the full-page
load time (for which download times are inclusive of all
images/objects on a page). The100 pages are monitored every 10 minutes
from their GlobalWatch network, and performance comparisons are
graphed/reported for monitoring customers. Benchmarks are updated
weekly for the general public.
The top site is at 0.32 seconds for an entire page and 0.23
seconds for an html page. In 100th place is with a load
time of 7.21 seconds for an entire page and 0.82 seconds for an html
page. The top 50 sites are loading in under 4.04 seconds.
Taking an average of all 100 gives an average load time of 4.05 seconds.>


<Search strategy:>

<seconds  webmetrics>

<seconds industry standards "load times">

<performance industry standards "load times">

<respondents "load times">

<Hope this helps.>
greenmaven-ga rated this answer:4 out of 5 stars
Good response, focused on key metric of "seconds", sourced multiple sources.

Subject: Re: E-Commerce Site Speed Industry Standards
From: ha271-ga on 27 Jul 2006 13:21 PDT
you can check you site performance using free availability and
performance monitoring service at

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