Google Answers Logo
View Question
Q: Business Process for Artists ( No Answer,   1 Comment )
Subject: Business Process for Artists
Category: Arts and Entertainment > Visual Arts
Asked by: yanik-ga
List Price: $15.00
Posted: 16 Apr 2006 11:32 PDT
Expires: 16 May 2006 11:32 PDT
Question ID: 719483
For an established artist (i.e. one selling limited edtion giclees for
$1000/retail) - how does the typical art business work?
Does the gallery accept works from the artist on consignment and then
pays the artist 50% (or what % is it?) once the sale is completed? Or
does the gallery
pay in advance? What is the typical "wholesale" price for a print?

There is no answer at this time.

Subject: Re: Business Process for Artists
From: dheadley-ga on 19 Apr 2006 07:45 PDT
If you are currently selling prints for $1000 I assume you have a
publisher and therefore they should be marketing your prints and
originals to galleries. If self published, how are you selling your
prints currently? If you do not have a publisher or art agent to
represent you, you should create a professional marketing portfolio to
present to galleries that carry your style of art. For instance, if
you paint western style art, you will need to locate galleries that
specialize in western artists. This portfolio should include your bio
and high quality photographs of your work and a price sheet. Most
galleries will not review an artist?s work without first receiving a
portfolio and setting an appointment with the gallery director.
Galleries will have various methods for representing artists work. If
they are highly confident in their ability to sell your work, and you
are an established and known artist, they may buy prints from you
directly. Others may only take consignments. Figure that your
wholesale price will most likely be quadrupled, or more by the gallery
for retail. If a gallery is impressed with your art, they will most
likely want some originals along with the prints. They must pay the
art consultants commission for the sale of your work and that is
usually 10-20%; and gallery wall space is high rent property since
most galleries tend to be in areas where rent/lease space is very
high. Most galleries reserve their space for high profit and high
turnover art work. If you are currently getting $1000 for a print,
figure the gallery will not pay over $200-300, at the most for signed
limited editions.
Overall, getting your work into a major gallery is very difficult and
will take perseverance and time.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy