What's the best way to reach Magic: The Gathering players? I want to
know how I should organize advertising for a product aimed at the
Magic crowd. (Magazines, web sites, discussion groups, blogs, etc.)

What's the best combination of advertising mediums to use to better
reach this specific community. I don't want an endless list of all
websites frequented and magazines read by the 6 million Magic players,
but a short list of the BEST ways to reach them. The most popular
websites, blogs, mailing lists, magazines, etc. and how to better
combine them.

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Request for Question Clarification by tutuzdad-ga on 18 Apr 2006 10:26 PDT

I think your best bet is to avoid the small time blogs, game mags and
personal websites, and go straight to the top of the heap: Contact the
organizations, tours, tournaments, gatherings and so forth.

I can supply you with quite a bit of contact information to these
entities and events as an answer if you like.

tutuzdad-ga

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Request for Question Clarification by tutuzdad-ga on 18 Apr 2006 12:03 PDT

As for your question about how best to approach your marketing
strategy that would probably be best left to a professional
consultant. In the meantime, however, I have compiled a number of
links that will lead you to literally tens of thousands of end-users 
- and perhaps even hundreds of thousands through third party retailers
and sponsors - by way of telephone numbers and addresses (which can be
used to form a substantial mailing list), popular forums, retailers,
convention and event venues, etc. If you would like this information
as an answer just let me know and I'd gladly pass it along to you.

tutuzdad-ga

This is probably the best place you'll find to advertise for such a product:
www.wizards.com/magiconline/

Here you'll find thousands of people who play magic daily.