What % of traditional offline travel agents have an internet marketing
program? In the U.S.? In Europe?

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Request for Question Clarification by bobbie7-ga on 21 Apr 2006 13:51 PDT

Jasongriffith,


Please let me know in the clarification box  if the following
information would be a satisfactory answer to this question.

Bobbie7


United States

The Internet has become an integral part of almost every travel
agency. In 2006, 100 percent of of agencies surveyed had Internet
access in their offices. In addition in 2006, 91 percent provided
access to all their employees at their desk, 4.6 percent have shared
workstations and 3.8 percent have owner/manager access. Of these, 67.2
percent have a Web site and 35.5 percent have online booking
capabilities.

Europe

Supplier Web sites dominate the online travel market in Europe.
Airlines, tour operators, hotels, railways, and car rental companies
represent 74 percent of the European online travel market in 2000,
while online agencies' share is 26 percent.

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Clarification of Question by jasongriffith-ga on 23 Apr 2006 08:54 PDT

Hi Bobbie,

The info is right on the money for the US but not for Europe. I
reduced the amount by half. Thanks.

Jason

Dear Jason,

Thank you for your positive response to my clarification.

Below you will find the U.S. information.

United States

"The Internet has become an integral part of almost every travel
agency. In 2006, 100 percent of of agencies surveyed had Internet
access in their offices. In addition in 2006, 91 percent provided
access to all their employees at their desk, 4.6 percent have shared
workstations and 3.8 percent have owner/manager access. Of these, 67.2
percent have a Web site and 35.5 percent have online booking
capabilities."

Astanet FAQ
http://www.astanet.com/about/faq.asp


Sincerely,
Bobbie7