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Q: Web postioning ( Answered,   2 Comments )
Question  
Subject: Web postioning
Category: Miscellaneous
Asked by: trimlok-ga
List Price: $10.00
Posted: 03 Oct 2002 20:32 PDT
Expires: 02 Nov 2002 19:32 PST
Question ID: 72290
I have submitted our website / URL Trim-lok.com in the past. I was
even a adwords customer for a while...but i still never come up in the
"search for my company name "Trim-lok" or Trim which is listed in
every page
Answer  
Subject: Re: Web postioning
Answered By: leep-ga on 08 Oct 2002 02:50 PDT
 
Hello trimlok-ga!  As sluggy has mentioned below, it doesn't appear
that www.trim-lok.com is a valid domain name.  However,
www.trimlok.com is a valid domain/website.  The rest of this message
will assume that you are referring to trimlok.com although much of the
information applies to all web sites.

Sluggy also mentioned metatags.  Note that it seems that Google
doesn't use the keyword data found in metatags when they are indexing
sites.  (The exception is robot/archive directions put in a metatag.) 
To read more about the topic of keyword metatags and why they
generally aren't useful nowadays, I suggest this article:
An End to Metatags (Enough Already, Part 1)
http://www.traffick.com/article.asp?aID=102

More important is the text on the page.  I noticed that the top page
at trimlok.com apparently has no text -- it is entirely comprised of
images.  Web crawlers like Google like to index readable text found on
a page.  While having just images can still be fine, none of the
images have the < ALT > tag.  ALT tags should contain "captions" of
your images, if possible.  You don't have to have an ALT tag for every
image, but it's useful, especially when it comes to accessibility.  It
may also play a factor in Google's PageRank algorithm.  To read about
how to use ALT tags, check out:
http://uaweb.arizona.edu/resources/tutorial/alt.shtml

Moving on, when did you submit your site/URL to Google?  It's possible
that their system has not crawled and indexed your site yet.   A
terrific resource to go through is Google's "Google Information for
Webmasters" site.  I highly recommend going through that entire area. 
 Here are some relevant sections to check out:

"I've submitted my site to Google and it's still not listed. Why?"
://www.google.com/webmasters/1.html#why

"My web pages have never been included in the Google index."
://www.google.com/webmasters/2.html

"How does Google rank pages?"
://www.google.com/webmasters/4.html

The top page for this resource is: 
://www.google.com/webmasters/

Is addition to the main index page listed above, be sure to visit the
areas linked to on the left-side of that page:  
 Getting Listed  
 Not Listed
 Incorrect Listing
 Rank Questions
 Dos and Don'ts 
 Facts & Fiction
 FAQ

Additionally, that site also includes a link to their user support
discussion forum:
http://groups.google.com/groups?q=google.public.support.general 

It also helps to have sites link to your site.  More links to your
site means that Google's crawler will find your site more often.  And
that means it will be indexed faster.   One way of finding out which
sites link to you is by using the "Find pages that link to the page"
field on the Advanced Search page:
://www.google.com/advanced_search

I hope this information has been helpful.  If you would like for me to
clarify any part of my answer, please let me know.  Additionally, let
me know if you were referring to a site other than trimlok.com or if
you were referring to a search engine other than Google.


leep-ga


search strategy used:
alt tag images
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=alt+tag+images
previous knowledge of the Google Information for Webmasters
Comments  
Subject: Re: Web postioning
From: sluggy-ga on 08 Oct 2002 01:22 PDT
 
The URLs trim-lok.com and trim_lok.com don't seem to be valid domains.
I typed them into a window, and both came back as invalid domain
names. I then went to networksolutions.com and ran a Whois on those,
names, and neither came up as valid.

 If your domain is trimlock.com, then you need to take a look at your
meta tags. I did a page source on trimlock.com, and though there are
many many meta tags that describe the product, none of the tags name
the company (trimlok), or any other word/phrase with 'trimlok' or one
of it's derivative spelling, which web crawlers/spiders might latch
onto.

This comment doesn't answer your inquiry as to why specifically Google
may not be listing your URL, but hopefully it will help a researcher
figure out the answer.
Subject: Re: Web postioning
From: leep-ga on 08 Oct 2002 14:05 PDT
 
Also, this recent Wired news article indicates that Google's PageRank
system has been slightly tweaked, causing some search results to
appear much different than a month or so ago.  I don't know if this
may apply to your situation as well, but it's worth a read:
"Google Degraded? Geeks Aghast"
http://www.wired.com/news/culture/0,1284,55597,00.html


leep-ga

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